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• LDR

  00978camoa2200241 u pc4

• 001

  000000325940

• 005

  20120926192424

• 008

  800714s1981 us a b 001 eng

• 010

  ▼a  80019536 //r902

• 020

  ▼a  0442224176

• 040

  ▼a  DLC
  ▼c  DLC
  ▼d  m.c.

• 049

  ▼a  KMAL
  ▼l  AZ0000098389

• 082

  ▼a  384.54
  ▼2  19

• 090

  ▼a  384.54
  ▼b  F63h

• 100

  ▼a  Fletcher, James E.,
  ▼e  ed.

• 245

  ▼a  Handbook of radio and TV broadcasting:
  ▼b  research procedures in audience, program, and revenues/
  ▼d  edited by James E. Fletcher.

• 260

  ▼a  New York:
  ▼b  Van Nostrand Reinhold,
  ▼c  1981.

• 300

  ▼a  viii, 336 p.:
  ▼b  ill.;
  ▼c  29 cm.

• 504

  ▼a  Includes bibliographical references and index.

• 650

  ▼a  Broadcasting
  ▼x  Research
  ▼x  Handbooks, manuals, etc.

• 650

  ▼a  Radio audiences
  ▼x  Research
  ▼x  Handbooks, manuals, etc.

• 650

  ▼a  Television viewers
  ▼x  Research
  ▼x  Handbooks, manuals, etc.

• 653

  ▼a  HANDBOOK
  ▼a  OF
  ▼a  RADIO
  ▼a  AND
  ▼a  TV
  ▼a  BROADCASTING
  ▼a  RESEARCH
  ▼a  PROCEDURES
  ▼a  IN
  ▼a  AUDIENCE
  ▼a  PROGRAM
  ▼a  REVENUES

• 991

  ▼a  단행본

• 090

  ▼a  384.54
  ▼b  F63h