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00415nam ac200169 k 4500
000003578819
20220101120000
ta
010731s1982 US 000 eng
▼a 211070
▼c 211070
▼l WM0003024802
▼a HM263
▼a HM263
▼b P7
▼a THE PRACTICE OF PUBLIC RELATIONS/
▼d HOWARD,WILFRED
▼a LONDON:
▼b HEINEMANN,
▼c 1982.
▼a 250p.
▼a HOWARD,WILFRED
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| 분류기호 : | HM263 |
| 서명/저자사항 : | THE PRACTICE OF PUBLIC RELATIONS/ HOWARD,WILFRED |
| 발행사항 : | LONDON: HEINEMANN, 1982. |
| 형태사항 : | 250p. |
| 개인저자 : | HOWARD,WILFRED |
| 언어 | 영어 |
WMO199924931
권 호 : 250
발행년 : 1982
서 명 : THE PRACTICE OF PUBLIC RELATIONS
발행처 : HOWARD,WILFRED
목차
1. OPERATIONAL PR
2. TYPES OF MEDIA
3. TIMING AND HANDLING OF MATERRIAL
4. PUBLIC RELATIONALS IN A LARGE INDUSTRIAL COMPANY
5. PUBLIC RELATIONS IN MARKETING
6. PR CONSULTANCY
7. PUBLIC RELATIONS IN CENTRAL GOVERNMENT
8. PUBLIC RELATIONS IN LOCAL GOVERNMENT
9. PUBLIC RELATIONS AND VOLUNTARY MOVEMENTS
10. PARLIAMENTARY PUBLIC RELATIONS
11. THE ETHICS OF PUBBLIC RELATIONS
12. PROFESSIONAL ATTITUDES
13. ROUTES TO PR
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