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00431nam ac200169 k 4500
000003584465
20220101120000
ta
010731s1995 US 000 eng
▼a 211070
▼c 211070
▼l WM0003028021
▼v 1995
▼a HF5415.2
▼a HF5415.2
▼b C5
▼c 1995
▼a MARKETING RESEARCH/
▼d CHURCHILL,GILBERT A
▼a FORT WORTH:
▼b DRYDEN,
▼c 1995.
▼a 1117p.
▼a CHURCHILL,GILBERT A
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| 분류기호 : | HF5415.2 |
| 서명/저자사항 : | MARKETING RESEARCH/ CHURCHILL,GILBERT A |
| 발행사항 : | FORT WORTH: DRYDEN, 1995. |
| 형태사항 : | 1117p. |
| 개인저자 : | CHURCHILL,GILBERT A |
| 언어 | 영어 |
WMO199927760
권 호 : 1117
발행년 : 1995
서 명 : MARKETING RESEARCH
발행처 : CHURCHILL,GILBERT A
목차
1. MARKETING RESEARCH,THE RESEARCH PROCESS,AND PROBLEM DEFINITION
2. DETERMINE RESEARCH DESIGN
3. DESIGN DATA COLLECTION METHOD AND FORMS
4. SAMPLE DESIGN AND DATA COLLECTION
5. ANALYSIS AND INTERPRETATION OF DATA
서평쓰기