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00530nam ac200205 k 4500
000003808323
20220101120000
ta
020604s1988 US 000 eng
▼a 0030123623
▼a 123456
▼c 123456
▼d 211070
▼l WM1355
▼a HD30.4
▼a HD30.4
▼b Z54
▼a William G,Zikmund
▼a Business Research Methods/
▼d Zikmund,William G
▼a 2nd ed.
▼a Chicago:
▼b The Dryden Pr.,
▼c 1988.
▼a 715p.;
▼c 25cm.
▼a Management
▼a Research
▼a Business
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0030123623 |
| 분류기호 : | HD30.4 |
| 개인저자 : | William G,Zikmund |
| 서명/저자사항 : | Business Research Methods/ Zikmund,William G |
| 판사항 : | 2nd ed. |
| 발행사항 : | Chicago: The Dryden Pr., 1988. |
| 형태사항 : | 715p.; 25cm. |
| 언어 | 영어 |
1. Beginning stages of the research process
2. Research designs for collecting primary data
3. Measurement concepts
4. Sampling and Fieldwork
5. Data analysis and presentation
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