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▼a 0786868244
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▼a 123456
▼c 123456 -
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▼l WM5698
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▼a HF5415
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▼a HF5415
▼b F663 -
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▼a Fox,Jeffrey J
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▼a How to Become a Marketing Superstar : unexpected rules that ring the cash register/
▼d Fox,Jeffrey J. -
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▼a New York:
▼b Hyperion Books,
▼c 2003. -
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▼a 172p.;
▼c 20cm. -
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▼a Marketing
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▼b US$30
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▼a 단행본
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상세정보
How to Become a Marketing Superstar : unexpected rules that ring the cash register
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0786868244 |
| 분류기호 : | HF5415 |
| 개인저자 : | Fox,Jeffrey J |
| 서명/저자사항 : | How to Become a Marketing Superstar : unexpected rules that ring the cash register/ Fox,Jeffrey J. |
| 발행사항 : | New York: Hyperion Books, 2003. |
| 형태사항 : | 172p.; 20cm. |
| 언어 | 영어 |
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
Introduction
1. Ka-ching! Marketer''s Music
2. Deeply Understand the Definition of Marketing
3. The Superstar Marketing Company
4. "This Is Customer Money!"
5. Customers Fire Employees Every Day
6. Segment Your Customers : Okay, Not Okay
7. The Customer Is Not Always Right
8. Use the Seven Growth Levers
9. You Must Love Your Brand
10. Early to Bed, Early to Rise, Sell Hard, and Dollarize
11. Always Price to Value
12. The Folly of Price Cutting
13. A Price-to-Value Parable
14. Always Sell Consequences
15. Derived Demand Is Not Direct Demand
16. Fifteen Super Marketer Must-Knows
17. Some Rules for Choosing a Brand Name
18. Always Put the Brand Name in the Headline
19. Never Use "We"
20. What, Pray Tell, Is the Difference?
21. Never Use Bad Words in Advertising or Selling
22. Advertise and Sell with Numbers, Not Adjectives
23. Don''t Put Your Phone Numbers on Your Trucks
24. Don''t Hit Into a Triple Bad Play : A Case History
25. Marketing Superstar Instant Challenge #1
26. Don''t Send a Ransom Note
27. Be Your Own Customer
28. Banish All Buying Barriers
29. Always Thank Your Customers
30. A Fast Fifteen
31. Superstars Love Recessions
32. Never Take the Cheese Off the Pizza
33. Beware the Constellation Theory of Marketing
34. Marketing Superstar Instant Challenge #2
35. Always Have a President''s Pipeline
36. Questions Lazy Marketers Can''t Answer, but the Marketing Superstar Must : Part I
37. Get Answers to These Questions : Part 2
38. Compete for Inches
39. Marketing Superstar Instant Challenge #3
40. Repolish the Silver
41. First Sell Inside... Always
42. Don''t Let Perfect Be the Enemy of Better
43. Own a Market, Not a Mill
44. Loss Leaders Are for Losers
45. Marketing Superstar Instant Challenge #4
46. Never Run a Three-Page-spread Ad, or How to Burn shareholder Money
47. Marketing Superstar Instant Challenge #5
48. Shrink to Grow
49. Fill the Air with Flailing Fists
50. Remember Jimmy Durante
51. The First Annual Ostrova House Race
52. Marketing Superstar Instant Challenge #1 Answer
53. Marketing Superstar Instant Challenge #2 Answer
54. Marketing Superstar Instant Challenge #3 Answer
55. Marketing Superstar Instant Challenge #4 Answer
56. Summary #1 : Hallmarks of Great Marketing Companies
57. Summary #2 : Characteristics of the Killer Competitor Companies
Epilogue
Appendix : Dollarize Your Way to More Effective Marketing
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