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00698nam ac200229 k 4500
000003867561
20220101120000
ta
051004s2000 us 000 eng
▼a 0324027370
▼a 123456
▼c 123456
▼d 211070
▼l WM7130
▼a HF5415.135
▼a HF5415.135
▼b W44
▼a Weinstein,Laurence
▼a Marketing Management:
▼b cases for creative problem solving/
▼d Weinstein,Laurence;
▼e Annavarjula,Madan
▼a Cincinnati:
▼b South-Western College Pub.,
▼c 2000.
▼a xi,180p.;
▼c 26cm.
▼a Marketing
▼a Decision making
▼a Case studies
▼a Management
▼a Madan,Annavarjula
▼a Annavarjula,Madan
▼b US$47
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0324027370 |
| 분류기호 : | HF5415.135 |
| 개인저자 : | Weinstein,Laurence |
| 서명/저자사항 : | Marketing Management: cases for creative problem solving/ Weinstein,Laurence; Annavarjula,Madan |
| 발행사항 : | Cincinnati: South-Western College Pub., 2000. |
| 형태사항 : | xi,180p.; 26cm. |
| 개인저자 : | Madan,Annavarjula |
| 개인저자 : | Annavarjula,Madan |
| 언어 | 영어 |
1. Overview of Marketing, Business Ethics
2. Market Positioning and Segmentation
3. International Marketing
4. Marketing Research
5. Branding, New Product Development, and Packaging
6. Pricing and Distribution
7. Promotion
8. Marketing Strategy and Planning
9. Internet Marketing and Ecommerce
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