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00628nam 2200205 c 4500
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001
000003919331
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005
20220101120000
-
008
090714s2008 us 000 eng
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020
▼a 9781420062779:
▼c ￡46.00 -
040
▼a 211070
▼c 211070 -
049
▼l WM0000012686
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050
▼a JK849
-
090
▼a JK849
▼b G68 -
100
▼a Lee, Mordecai
-
245
▼a Government Public Relations:
▼b a reader/
▼d Mordecai Lee -
260
▼a Boca Raton:
▼b Auerbach Pub.,
▼c 2008. -
300
▼a 425 p.;
▼c 26 cm. -
653
▼a GOVERNMENT
▼a PUBLIC
▼a RELATIONS
▼a READER
▼a Government publicity
▼a United States
▼a Communication in politics -
740
▼a a reader
-
950
▼b ￡46.00
-
991
▼a 단행본
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LDR
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상세정보
Government Public Relations : a reader
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9781420062779: |
| 분류기호 : | JK849 |
| 개인저자 : | Lee, Mordecai |
| 서명/저자사항 : | Government Public Relations: a reader/ Mordecai Lee |
| 발행사항 : | Boca Raton: Auerbach Pub., 2008. |
| 형태사항 : | 425 p.; 26 cm. |
| 언어 | 영어 |
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
권 호 :
발행년 : 2008
발행처 : Auerbach Pub.
서 명 : Government Public Relations:a reader
목차
Section I. Overview of Government Public Relations
1. Public Relations in Public Administration
2. Public Relations Management in Government and Business
3. What do Federal Public Information Officers Do?
4. The Campaign of the Committee on Public Information : Its Contributions to the History and Evolution of Public Relations
Section II. Purposes of Government Public Relations : Media Relations
5. The Media versus the Bureaucracy
6. The Effective Agency Spokesperson
7. Media and the Bureaucracy in the United States
8. Hacks, Flacks, and Spin Doctors Meet the Media : An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional
Section III. Purposes of Government Public Relations : Public Reporting
9. An Overview of Public Reporting
10. Popular Reporting
11. A History of Municipal Public Reportig Examples of Robust Reporting in the 20th Century
Section IV. Purposes of Government Public Relations : Responsiveness to the Public
12. Encouraging Community Dialogue : Approach, Promise, and Tensions
13. Engaging with Citizens and Other Stakeholders
14. The Management of Citizen Participation in Taiwan : A Case Study of Taipei City Government's Citizen Complaints System
15. Toward an Accountable and Quality Public Administration in Hong Kong : Redressing Administrative Grievances through the Ombudsman
Section V. Purposes of Government Public Relations : Outreach
16. Marketing in Public Sector Organizations
Section VI. Crisis Management as Government Public Relations
17. Public Relations as Crisis Management
18. Public Information for Homeland Security and Emergency Preparedness
Section VII. The External Environment of Government Public Relations
19. Public Information or Propaganda? Congressional Restrictions on Federal Public Relations
20. Freedom of Information : A Duty of Public Agencies
21. The Environmental Context of Communication : Public Sector Organizations
22. When Productivity and Communication Clash : Ethical Issues for Government Managers
Section VIII. The Extended Public Sector : Public Relations by Nonprofit Agencies
23. Public Relations for Nonprofit Organizations
Section IX. Future Trends in Government Public Relations
24. Effects of Globalization on Media Coverage of Public Administration
25. E-Reporting : Using Performance Results to Strengthen Democratic Accountability
Section X. Appendix
Annotated Bibliography of Historical Sources : Agency Relations with the News Media
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