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00000cam c2200205 c 4500
000005123850
20230306132047
230302s2022 us a b 001c0 eng
▼a 2021046170
▼a 9789811245985
▼q (hardcover)
▼a (KERIS)REF000019708775
▼a DLC
▼b eng
▼c DLC
▼d DLC
▼d 211070
▼a pcc
▼a HF5548.325.A78
▼a HF5548.325.A78
▼b B419
▼a Changing face of e-commerce in Asia /
▼d BehlAbhishek Behl
▼a New Jersey :
▼b World Scientific,
▼c [2022]
▼a 398 p. :
▼b ill. ;
▼c 24 cm
▼a World Scientific series in Asian business and management studies ;
▼v Vol. 1
▼a Includes bibliographical references and index
▼a "Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses. This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations"--
▼c Provided by publisher
▼a Electronic commerce
▼z Asia
▼a Behl, Abhishek,
▼d 1987-,
▼e editor
▼b EUR144.11
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9789811245985 |
| 분류기호 : | HF5548.325.A78 |
| 서명/저자사항 : | Changing face of e-commerce in Asia / BehlAbhishek Behl |
| 발행사항 : | New Jersey : World Scientific, [2022] |
| 형태사항 : | 398 p. : ill. ; 24 cm |
| 총서사항 : | World Scientific series in Asian business and management studies ; Vol. 1 |
| 서지주기 : | Includes bibliographical references and index |
| 요약 : | "Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses. This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations"-- Provided by publisher |
| 일반주제명 : | Electronic commerce -- Asia -- |
| 개인저자 : | Behl, Abhishek, 1987-, editor |
| 언어 | 영어 |
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