| 자료유형 : |
기사 |
| 기사명 : |
Are the Strategic Stars Aligned for Your Corporate Brand? |
| 저자 : |
Hatch, Mary Jo|Schultz, Majken |
| 발행사항 : |
Graduate School of Business Administration, Harvard University :
Boston
, 2001
|
| 수록잡지명 : |
Harvard Business Review[2005-2010] : 2001. February Vol.79 No.2 |
| 페이지 : |
128 |
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