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00698nam ac200229 k 4500
000002293741
20220101120000
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010731s1981 US 000 eng
▼a 978-0132747257(2013)
▼c 284.6
▼a 211070
▼c 211070
▼l WM0000016070
▼v 2013
▼a HF5415
▼a HF5415
▼b K453
▼c 2013
▼a Strategic marketing problems:
▼b Cases and comments/
▼d Roger A. Kerin,
▼e Robert A. Peterson
▼a 13th ed.
▼a Boston:
▼b pearson,
▼c 2013.
▼a 729 p.;
▼c 29 cm.
▼a STRATEGIC
▼a MARKETING
▼a PROBLEMS
▼a CASES
▼a COMMENTS
▼a decision making
▼a management
▼a Kerin, Roger A.
▼a Peterson, Robert A.
▼b 284.6
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 978-0132747257(2013) |
| 분류기호 : | HF5415 |
| 서명/저자사항 : | Strategic marketing problems: Cases and comments/ Roger A. Kerin, Robert A. Peterson |
| 판사항 : | 13th ed. |
| 발행사항 : | Boston: pearson, 2013. |
| 형태사항 : | 729 p.; 29 cm. |
| 개인저자 : | Kerin, Roger A. |
| 개인저자 : | Peterson, Robert A. |
| 언어 | 영어 |
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