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00434nam ac200169 k 4500
000003584477
20220101120000
ta
010731s1994 US 000 eng
▼a 211070
▼c 211070
▼l WM0003028027
▼v 1994
▼a HF5415.3
▼a HF5415.3
▼b W536
▼c 1994
▼a CONSUMER BEHAVIOR/
▼d WILKIE,WILLIAM L
▼a NEW YORK:
▼b JOHN WILEY & SONS,
▼c 1994.
▼a 614p.
▼a WILKIE,WILLIAM L
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| 분류기호 : | HF5415.3 |
| 서명/저자사항 : | CONSUMER BEHAVIOR/ WILKIE,WILLIAM L |
| 발행사항 : | NEW YORK: JOHN WILEY & SONS, 1994. |
| 형태사항 : | 614p. |
| 개인저자 : | WILKIE,WILLIAM L |
| 언어 | 영어 |
WMO199927766
권 호 : 614
발행년 : 1994
서 명 : CONSUMER BEHAVIOR
발행처 : WILKIE,WILLIAM L
목차
1. INTRODUCTION TO CONSUMER BEHAVIOR
2. THE CONSUMER AS AN INDIVIDUAL
3. EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR
4. CONSUMER DECISION PROCESSES
5. SPECIAL TOPICS IN CONSUMER BEHAVIOR
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