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00616nam ac200217 k 4500
000003813935
20220101120000
ta
021203s2002 us 000 eng
▼a 0471129569
▼a 123456
▼c 123456
▼d 211070
▼l WM2392
▼a HF5415.153
▼a HF5415.153
▼b R58
▼a Steve,Rivkin
▼a IdeaWise : how to transform your ideas into tomorrow's innovations/
▼d Rivkin,Steve;
▼e Seitel,Fraser
▼a New York:
▼b John Wiley & Sons, Inc.,
▼c 2002.
▼a 231p.;
▼c 24cm.
▼a New products
▼a Marketing
▼a Fraser,Seitel
▼b US$27
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0471129569 |
| 분류기호 : | HF5415.153 |
| 개인저자 : | Steve,Rivkin |
| 서명/저자사항 : | IdeaWise : how to transform your ideas into tomorrow's innovations/ Rivkin,Steve; Seitel,Fraser |
| 발행사항 : | New York: John Wiley & Sons, Inc., 2002. |
| 형태사항 : | 231p.; 24cm. |
| 개인저자 : | Fraser,Seitel |
| 언어 | 영어 |
1. "But, I''m not creative"
2. Don''t buy the idea industry''s blather
3. Seek and Ye shall find
4. Thomas Edison was right
5. What could you substitute?
6. What could you combine?
7. What could you magnify or minimize?
8. What else could it be?
9. What could you eliminate?
10. What could you Reverse?
11. What could you bring back?
12. Generate first, judge later
13. One final word : Cojones
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