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00702nam ac200217 k 4500
000003852565
20220101120000
ta
040729s2004 us 000 eng
▼a 1578519535
▼a 123456
▼c 123456
▼l WM4963
▼a HD41
▼a HD41
▼b P73
▼a Prahalad,C.K.
▼a The Future of Competition : co-creating unique value with customers/
▼d Prahalad,C K;
▼e Ramaswamy,Venkat
▼a Boston:
▼b Harvard Business School Press,
▼c 2004.
▼a 257p.;
▼c 25cm.
▼a Competition
▼a Customer relations
▼a Customer services
▼a Strategic planning
▼a Economic value added
▼a Success in business
▼a Venkat ,Ramaswamy
▼b US$29
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 1578519535 |
| 분류기호 : | HD41 |
| 개인저자 : | Prahalad,C.K. |
| 서명/저자사항 : | The Future of Competition : co-creating unique value with customers/ Prahalad,C K; Ramaswamy,Venkat |
| 발행사항 : | Boston: Harvard Business School Press, 2004. |
| 형태사항 : | 257p.; 25cm. |
| 개인저자 : | Venkat ,Ramaswamy |
| 언어 | 영어 |
WMO200400898
권 호 : 257p.
발행년 : 2004
발행처 : Harvard Business School Press
서 명 : The Future of Competition : co-creating unique value with customers
목차
1. Co-Creation of Value
2. Building Blocks of Co-Creation
3.The Co-Creation Experience
4. Experience Innovation
5. Experience Personalization
6. Experience Netoworks
7. The Market as a Forum
8. Building New Starategic Capital
9. Manager as Consumer
10. Rapid Knowledge Creation
11. Strategy as Discovery
12. Building New Capabilities for the Future
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