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00719nam ac200253 k 4500
000003858331
20220101120000
ta
050131s2004 us 000 eng
▼a 0471448974
▼a 123456
▼c 123456
▼d 211070
▼l WM6206
▼a HD30.28
▼a HD30.28
▼b B4575
▼a Besanko,David
▼a Economics of Strategy/
▼d Besanko,David;
▼e Dranove,David;
▼e Shanley,Mark;
▼e Schaefer,Scott
▼a 3rd ed.
▼a Hoboken:
▼b John Wiley & Sons, Inc.,
▼c 2004.
▼a 632p.;
▼c 27cm.
▼a Strategic planning
▼a Economic aspects
▼a Managerial economics
▼a David,Dranove
▼a Mark,Shanley
▼a Scott,Schaefer
▼b US$34
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0471448974 |
| 분류기호 : | HD30.28 |
| 개인저자 : | Besanko,David |
| 서명/저자사항 : | Economics of Strategy/ Besanko,David; Dranove,David; Shanley,Mark; Schaefer,Scott |
| 판사항 : | 3rd ed. |
| 발행사항 : | Hoboken: John Wiley & Sons, Inc., 2004. |
| 형태사항 : | 632p.; 27cm. |
| 개인저자 : | David,Dranove |
| 개인저자 : | Mark,Shanley |
| 개인저자 : | Scott,Schaefer |
| 언어 | 영어 |
Introduction : Strategy and Economics
Primer : Economic Concepts for Strategy
Part One : Firm Boundaries
1. The Evolution of the Modern Firm
2. The Horizontal Boundaries Of the Firm : Economies of Scale and Scope
3. The Vertical Boundaries of the Firm
4. Organizing Vertical Boundaries : Vertical Integration and Its Alternatives
5. Diversification
Part Two : Market and Competitive Analysis
6. Competitors and Competition
7. Strategic Commitment
8. The Dynamics of Pricing Rivalry
9. Entry and Exit
10. Industry Analysis
Part Three : Strategic Position and Dynamics
11. Strategic Positioning for Competitive Advantage
12. Sustaining Competitive Advantage
13. The Origins of Competitive Advantage : Innovation, Evolution, and Environment
14. Agency and Performance Measurement
Part Four : Internal Organization
15. Incentives in Firms
16. Strategy and Structure
17. Environment, Power, and Culture
18. Strategy and the General Manager
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