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00668nam ac200229 k 4500
000003862633
20220101120000
ta
050523s2004 uk 000 eng
▼a 041531142X
▼a 123456
▼c 123456
▼d 211070
▼l WM6460
▼a HF5415.1265
▼a HF5415.1265
▼b E467
▼a Dennis,Charles
▼a e-Retailing/
▼d Dennis,Charles;
▼e Fenech,Tino;
▼e Merrilees,Bill
▼a London:
▼b Routledge,
▼c 2004.
▼a 295p.;
▼c 24cm.
▼a Internet marketing
▼a Electronic commerce
▼a Retail trade
▼a Computer network resources
▼a Teleshopping
▼a Tino,Fenech
▼a Bill,Merrilees
▼b US$38
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 041531142X |
| 분류기호 : | HF5415.1265 |
| 개인저자 : | Dennis,Charles |
| 서명/저자사항 : | e-Retailing/ Dennis,Charles; Fenech,Tino; Merrilees,Bill |
| 발행사항 : | London: Routledge, 2004. |
| 형태사항 : | 295p.; 24cm. |
| 개인저자 : | Tino,Fenech |
| 개인저자 : | Bill,Merrilees |
| 언어 | 영어 |
1. The world of e-retailing
2. e-Retailing in practice
3. Integration of e-retailing into an organization
4. Understanding and communicating with the e-consumer
5. Information search on the Web
6. e-Store design : navigability, interactivity and web atmospherics
7. e-Service
8. Branding on the Web
9. e-Malls
10. e-Retailing models
11. m-Shopping
12. Multi-channel success and the future of e-retailing
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