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▼a 0805839232
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▼a 123456
▼c 123456
▼d 211070 -
049
▼l WM6481
▼f R -
050
▼a HM1221
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090
▼a HM1221
▼b G57 -
100
▼a Sriramesh,Krishnamurthy
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245
▼a The Global Public Relations Handbook:
▼b theory, research, and practice/
▼d Sriramesh,Krishnamurthy;
▼e Vercic,Dejan -
260
▼a Mahwah:
▼b Lawrence Erlbaum Associates, Pub.,
▼c 2003. -
300
▼a 564p.;
▼c 26cm. -
653
▼a Public relations
▼a Cross-cultural studies
▼a Handbooks, manuals, etc
▼a Intercultural communication -
700
▼a Dejan,Vercic
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950
▼b US$49
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991
▼a 단행본
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상세정보
The Global Public Relations Handbook : theory, research, and practice
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0805839232 |
| 분류기호 : | HM1221 |
| 개인저자 : | Sriramesh,Krishnamurthy |
| 서명/저자사항 : | The Global Public Relations Handbook: theory, research, and practice/ Sriramesh,Krishnamurthy; Vercic,Dejan |
| 발행사항 : | Mahwah: Lawrence Erlbaum Associates, Pub., 2003. |
| 형태사항 : | 564p.; 26cm. |
| 개인저자 : | Dejan,Vercic |
| 언어 | 영어 |
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
1. A Theoretical Framework for Global Public Relations Research and Practice
I Asia and Australasia
2. Public Relations in Mainland China : An Adolescent with Growing Pains
3. Sharing the Transformation : Public Relations and the UAE Come of Age
4. An Overview of Public Relations in Japan and the Self-Correction Concept
5. Becoming Professionals : A Portrait of Public Relations in Singapore
6. Professionalism and Diversification : The Evolution of Public Relations in South Korea
7. Public Relations in Australasia : Friendly Rivalry, Cultural Diversity, and Global Focus
II Africa
8. Public Relations in South Africa : From Rhetoric to Reality
9. Public Relations in Egypt : Practices, Obstacles, and Potentials
III Europe
10. From Literary Bureaus to a Modern Profession : The Development and Current Structure of Public Relations in Germany
11. Public Relations in the Polder : the Case of the Netherlands
12. Public Relations in Sweden : A Strong Presence Increasing in Importance
13. Public Relations in an Economy and Society in Importance
14. Public Relations in a Corporativist Country ; The Case of Slovenia
15. The Development of Public Relations in Russia : A Geopolitical Approach
IV The Americas
16. Public Relations in the United States : A Generation of Mauration
17. Public Relations in Brazil : Practice and Education in a South American Context
18. Public Relations in Chile : Searching for Identity Amid Imported Models
V International Public Relations : Key Dimensions and Actors
19. Transnational Public Relations by Foreign Governments
20. Public Information in the UNESCO : Toward a Strategic Role
21. Managing Sustainable Development in Sub-Saharan Africa : A Communication Ethic for the Global Corporation
22. Serving Public Relations Globally : the Agency Perspective
23. Public Relations of Movers and Shakers : Transnational Corporations
24. Nongovernmental Organizations and International Public Relations
25. The Missing Link : Multiculturalism and Public Relations Education
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