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00000cam c22002058c 4500
000005096719
20230302101532
220315s2022 us b 001c0 eng
▼a 2021041528
▼a 9780367488994
▼q (hardback)
▼a (KERIS)REF000019728378
▼a DLC
▼b eng
▼c DLC
▼d 211070
▼a pcc
▼a HD49.3
▼a HD49.3
▼b A938
▼a Social media and crisis communication /
▼d Lucinda Austin,
▼e Yan Jin
▼a 2nd ed.
▼a New York, NY :
▼b Routledge,
▼c 2022
▼a 406 p. ;
▼c 24 cm
▼a Includes bibliographical references and index
▼a "The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--
▼c Provided by publisher
▼a Communication in crisis management
▼a Social media
▼a Austin, Lucinda L.,
▼e editor
▼a Jin, Yan,
▼c (Sociologist),
▼e editor
▼b US$160
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780367488994 |
| 분류기호 : | HD49.3 |
| 서명/저자사항 : | Social media and crisis communication / Lucinda Austin, Yan Jin |
| 판사항 : | 2nd ed. |
| 발행사항 : | New York, NY : Routledge, 2022 |
| 형태사항 : | 406 p. ; 24 cm |
| 서지주기 : | Includes bibliographical references and index |
| 요약 : | "The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"-- Provided by publisher |
| 일반주제명 : | Communication in crisis management -- |
| 일반주제명 : | Social media -- |
| 개인저자 : | Austin, Lucinda L., editor |
| 개인저자 : | Jin, Yan, (Sociologist), editor |
| 언어 | 영어 |
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