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00000nam c2200205 c 4500
000005123855
20230306100103
230302s2021 sz 000a eng
▼a 9783030671464
▼a 211070
▼c 211070
▼d 211070
▼a HF5415
▼a HF5415
▼b K11
▼a (An) Insider's Guide to Place Branding :
▼b shaping the Identity and Reputation of Cities, Regions and Countries /
▼d Florian Kaefer
▼a Cham :
▼b Springer,
▼c 2021
▼a 289 p. ;
▼c 24 cm
▼a Management for professionals
▼a Branding (Marketing)
▼a Tourism
▼a Management
▼a Kaefer, Florian
▼a Management for professionals
▼b US$59.99
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9783030671464 |
| 분류기호 : | HF5415 |
| 서명/저자사항 : | (An) Insider's Guide to Place Branding : shaping the Identity and Reputation of Cities, Regions and Countries / Florian Kaefer |
| 발행사항 : | Cham : Springer, 2021 |
| 형태사항 : | 289 p. ; 24 cm |
| 총서사항 : | Management for professionals |
| 개인저자 : | Kaefer, Florian |
| 언어 | 영어 |
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