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20170216195906
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cr cnu---unuuu
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140628s2014 nyu o 000 0 eng d
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▼a 9781136684739
▼q (electronic bk.) -
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▼a 1136684735
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▼a (OCoLC)881887403
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▼a HF5811 .L384 2014
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▼a 659.13
▼2 22 -
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▼a Hausman, Carl.
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245
▼a Lies We Live By:
▼b Defeating Doubletalk and Deception in Advertising, Politics, and the Media. -
260
▼a New York:
▼b Routledge,
▼c 2014. -
300
▼a 1 online resource (240 pages).
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336
▼a text
▼b txt
▼2 rdacontent -
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▼a computer
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▼a online resource
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▼a Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; 1 Term Warfare: How to Lie with Words; 2 Damn the Statistics: How to Lie with Numbers; 3 Seeing Is Believing? Don't You Believe It! How to Lie with Images; 4 I'm from the Government and I'm Here to Confuse You; 5 I Lie, Therefore I Am: The Existentially Ambiguous Image in Politics; 6 The Vying Game: Cooking the Books in College Rankings; 7 The Veiled Variable Rides Again: Tricks of the Trade in Financial Institutions; 8 There's a Special on Fine Print in Aisle 9: The Tricky Business of Retailing.
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505
▼a 9 Driven to Distraction: How Car Retailers Confuse the Consumer10 Reach out and Confuse Someone: Baffle-Gab on the Phone Line; 11 You May Already Be a Sucker! Misrepresentation by Mail; 12 Brave New Bamboozle: Tricky Business over the Internet; 13 Reality (Sound)bites: How Made-for-Media Pseudo-Events Distort Our View of the World; Ten Lists of Ten Guidelines for Becoming a Better Consumer of Information; How and Where to Complain: A Resource Guide for Consumers; Index.
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520
▼a First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
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588
▼a Print version record.
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590
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks -
650
▼a Deception.
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650
▼a Truthfulness and falsehood.
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650
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh -
650
▼a Deception.
▼2 fast
▼0 (OCoLC)fst00888968 -
650
▼a Truthfulness and falsehood.
▼2 fast
▼0 (OCoLC)fst01158255 -
655
▼a Electronic books.
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776
▼i Print version:
▼a Hausman, Carl.
▼t Lies We Live By.
▼d New York : Routledge, 2014,
▼z 0415922801 -
856
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=801231
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▼a EBSCOhost
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▼a 강리원
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991
▼a eBook
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▼a 92
▼b KRKUC
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Lies We Live By : Defeating Doubletalk and Deception in Advertising, Politics, and the Media
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9781136684739 |
| ISBN : | 1136684735 |
| 개인저자 : | Hausman, Carl. |
| 서명/저자사항 : | Lies We Live By: Defeating Doubletalk and Deception in Advertising, Politics, and the Media. |
| 발행사항 : | New York: Routledge, 2014. |
| 형태사항 : | 1 online resource (240 pages). |
| 내용주기 : | Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; 1 Term Warfare: How to Lie with Words; 2 Damn the Statistics: How to Lie with Numbers; 3 Seeing Is Believing? Don't You Believe It! How to Lie with Images; 4 I'm from the Government and I'm Here to Confuse You; 5 I Lie, Therefore I Am: The Existentially Ambiguous Image in Politics; 6 The Vying Game: Cooking the Books in College Rankings; 7 The Veiled Variable Rides Again: Tricks of the Trade in Financial Institutions; 8 There's a Special on Fine Print in Aisle 9: The Tricky Business of Retailing. |
| 내용주기 : | 9 Driven to Distraction: How Car Retailers Confuse the Consumer10 Reach out and Confuse Someone: Baffle-Gab on the Phone Line; 11 You May Already Be a Sucker! Misrepresentation by Mail; 12 Brave New Bamboozle: Tricky Business over the Internet; 13 Reality (Sound)bites: How Made-for-Media Pseudo-Events Distort Our View of the World; Ten Lists of Ten Guidelines for Becoming a Better Consumer of Information; How and Where to Complain: A Resource Guide for Consumers; Index. |
| 요약 : | First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company. |
| 일반주제명 : | Deception. -- |
| 일반주제명 : | Truthfulness and falsehood. -- |
| 일반주제명 : | BUSINESS & ECONOMICS -- Advertising & Promotion. -- |
| 일반주제명 : | Deception. -- |
| 일반주제명 : | Truthfulness and falsehood. -- |
| 기타형태 저록 : | Print version: Hausman, Carl. Lies We Live By. New York : Routledge, 2014, 0415922801 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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