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▼a 0814449018
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▼z 9780814434994
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▼a 659.1/11
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▼a Smith, Mike,
▼d 1966-,
▼e author. -
245
▼a Targeted:
▼b how technology is revolutionizing advertising and the way companies reach consumers /:
▼c Mike Smith. -
264
▼a New York :
▼b AMACOM,
▼c 2015. -
264
▼c ©2015
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300
▼a 1 online resource (233 pages):
▼b illustrations. -
336
▼a text
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▼a computer
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▼a online resource
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▼a Includes index.
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504
▼a Includes bibliographical references and index.
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505
▼a The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
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588
▼a Print version record.
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590
▼a eBooks on EBSCOhost
▼b All EBSCO eBooks -
650
▼a Internet advertising.
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650
▼a Internet marketing.
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650
▼a Target marketing.
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650
▼a BUSINESS & ECONOMICS
▼x Advertising & Promotion.
▼2 bisacsh -
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▼a Internet advertising.
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▼0 (OCoLC)fst00977220 -
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▼a Internet marketing.
▼2 fast
▼0 (OCoLC)fst00977272 -
650
▼a Target marketing.
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655
▼a Electronic books.
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▼i Print version:
▼a Smith, Mike, 1966-
▼t Targeted : how technology is revolutionizing advertising and the way companies reach consumers.
▼d New York : AMACOM, ©2015
▼h xiii, 208 pages,
▼z 9780814434994 -
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상세정보
Targeted : how technology is revolutionizing advertising and the way companies reach consumers
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9780814449011 |
| ISBN : | 0814449018 |
| ISBN : | |
| 개인저자 : | Smith, Mike, 1966-, author. |
| 서명/저자사항 : | Targeted: how technology is revolutionizing advertising and the way companies reach consumers /: Mike Smith. |
| 발행 : | New York : AMACOM, 2015. |
| 저작권표시연도 : | ©2015 |
| 형태사항 : | 1 online resource (233 pages): illustrations. |
| 일반주기 : | Includes index. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. |
| 일반주제명 : | Internet advertising. -- |
| 일반주제명 : | Internet marketing. -- |
| 일반주제명 : | Target marketing. -- |
| 일반주제명 : | BUSINESS & ECONOMICS -- Advertising & Promotion. -- |
| 일반주제명 : | Internet advertising. -- |
| 일반주제명 : | Internet marketing. -- |
| 일반주제명 : | Target marketing. -- |
| 기타형태 저록 : | Print version: Smith, Mike, 1966- Targeted : how technology is revolutionizing advertising and the way companies reach consumers. New York : AMACOM, ©2015 xiii, 208 pages, 9780814434994 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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