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  ▼a  923850017
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  ▼a  9781442244092
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  ▼a  1442244097
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  ▼z  9781442244078
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  ▼z  1442244070
  ▼q  (cloth)

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  ▼z  9781442244085
  ▼q  (paperback)

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  ▼z  1442244089
  ▼q  (paperback)

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  ▼a  (OCoLC)923010692
  ▼z  (OCoLC)923850017
  ▼z  (OCoLC)936300508

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  ▼a  FB9440B7-26C1-4B73-94B1-939CC1634D35
  ▼b  OverDrive, Inc.
  ▼n  http://www.overdrive.com

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• 100

  ▼a  Applegate, Edd,
  ▼e  author.

• 245

  ▼a  Strategic copywriting:
  ▼b  how to create effective advertising /:
  ▼c  Edd Applegate.

• 250

  ▼a  Second edition.

• 264

  ▼a  Lanham :
  ▼b  Rowman & Littlefield,
  ▼c  [2016]

• 264

  ▼c  ©2016

• 300

  ▼a  1 online resource (286 pages):
  ▼b  illustrations.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

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  ▼a  computer
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  ▼a  online resource
  ▼b  cr
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• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Research -- Creative strategy -- Advertising copy research -- An introduction to design -- Headlines and slogans -- Body copy -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Internet and social media advertising -- Direct mail advertising -- Other media advertising -- Public relations and corporate advertising.

• 520

  ▼a  "When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why"--Provided by publisher.

• 588

  ▼a  Print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Advertising copy.

• 650

  ▼a  Copy writers
  ▼x  Vocational guidance
  ▼z  United States.

• 650

  ▼a  Advertising copy.
  ▼2  fast
  ▼0  (OCoLC)fst00797842

• 650

  ▼a  Copy writers
  ▼x  Vocational guidance.
  ▼2  fast
  ▼0  (OCoLC)fst00878664

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  ▼a  BUSINESS & ECONOMICS / Advertising & Promotion
  ▼2  bisacsh

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  ▼a  United States.
  ▼2  fast
  ▼0  (OCoLC)fst01204155

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Applegate, Edd, author.
  ▼t  Strategic copywriting.
  ▼b  Second edition,
  ▼z  9781442244078
  ▼w  (DLC) 2015026487
  ▼w  (OCoLC)913829562

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077905

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1077905

• 938

  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis32657737

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  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  12639082

• 938

  ▼a  Coutts Information Services
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  ▼a  EBL - Ebook Library
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  ▼a  강리원

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  ▼a  eBook

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  ▼a  92
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