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▼a Newman, Bruce I.,
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▼a The marketing revolution in politics:
▼b what recent U.S. presidential campaigns can teach us about effective marketing /:
▼c Bruce I. Newman. -
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▼a Toronto, Ontario :
▼b Rotman-UTP Publishing,
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▼a The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management.
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▼a "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description.
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▼a Campaign management
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▼a Advertising, Political
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▼a Communication in politics
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상세정보
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9781442669734 |
| ISBN : | 144266973X |
| ISBN : | |
| ISBN : | |
| 개인저자 : | Newman, Bruce I., author. |
| 서명/저자사항 : | The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing /: Bruce I. Newman. |
| 발행 : | Toronto, Ontario : Rotman-UTP Publishing, [2016] |
| 저작권표시연도 : | ©2016 |
| 형태사항 : | 1 online resource (xi, 205 pages): illustrations. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
| 요약 : | "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
| 일반주제명 : | Political campaigns -- United States. -- |
| 일반주제명 : | Campaign management -- United States. -- |
| 일반주제명 : | Advertising, Political -- United States. -- |
| 일반주제명 : | Communication in politics -- United States. -- |
| 일반주제명 : | Marketing -- Political aspects -- United States. -- |
| 일반주제명 : | POLITICAL SCIENCE / Political Process / Elections -- |
| 일반주제명 : | POLITICAL SCIENCE / Political Process / General -- |
| 기타형태 저록 : | Print version: Newman, Bruce I. Marketing revolution in politics. Toronto, Ontario : Rotman-UTP Publishing, [2016], 9781442647992 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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