해군사관학교 학술정보원검색
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180106s2018 pau fsb 001 engd
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020
▼a 9781522549857
▼q (electronic bk.) -
020
▼a 1522549854
▼q (electronic bk.) -
020
▼z 9781522549840
▼q hardcover -
024
▼a 10.4018/978-1-5225-4984-0
▼2 doi -
035
▼a 1684130
▼b (N$T) -
035
▼a (OCoLC)1018301022
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▼a IGIGL
▼b eng
▼c IGIGL
▼d OCLCO
▼d 248023
▼d N$T
▼e rda -
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▼a MAIN
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▼a HF5415.525
▼b .P433 2018e -
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▼a 658.8/342
▼2 23 -
100
▼a Pedeliento, Giuseppe,
▼d 1984-,
▼e author. -
245
▼a Analyzing attachment and consumers' emotions
▼h [electronic resource]:
▼b emerging research and opportunities/
▼d by Giuseppe Pedeliento. -
260
▼a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA):
▼b IGI Global,
▼c [2018]. -
300
▼a 1 online resource (14 PDFs (xix, 308 pages)).
-
336
▼a text
▼2 rdacontent -
337
▼a electronic
▼2 isbdmedia -
338
▼a online resource
▼2 rdacarrier -
504
▼a Includes bibliographical references and index.
-
505
▼a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
-
520
▼a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--
▼c Provided by publisher. -
588
▼a Description based on title screen (IGI Global, viewed 01/06/2018).
-
590
▼a Added to collection customer.56279.3 - Master record variable field(s) change: 072
-
650
▼a Customer loyalty.
-
650
▼a Branding (Marketing)
-
650
▼a Customer relations.
-
710
▼a IGI Global,
▼e publisher. -
776
▼i Print version:,
▼z 1522549846,
▼z 9781522549840
▼w (DLC) 2017033734 -
856
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1684130 -
990
▼a 강리원
▼b 강리원 -
991
▼a eBook
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상세정보
Analyzing attachment and consumers' emotions : emerging research and opportunities [electronic resource]
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9781522549857 |
| ISBN : | 1522549854 |
| ISBN : | |
| 기타표준부호 : | 10.4018/978-1-5225-4984-0 doi |
| 개인저자 : | Pedeliento, Giuseppe, 1984-, author. |
| 서명/저자사항 : | Analyzing attachment and consumers' emotions [electronic resource]: emerging research and opportunities/ by Giuseppe Pedeliento. |
| 발행사항 : | Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, [2018]. |
| 형태사항 : | 1 online resource (14 PDFs (xix, 308 pages)). |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies. |
| 초록 : | "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Provided by publisher. |
| 일반주제명 : | Customer loyalty. -- |
| 일반주제명 : | Branding (Marketing) -- |
| 일반주제명 : | Customer relations. -- |
| 단체저자명 : | IGI Global, publisher. |
| 기타형태 저록 : | Print version:, 1522549846, 9781522549840 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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