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▼a 9781527518476
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▼a Communicating visually
▼h [electronic resource]:
▼b the graphic design of the brand/
▼d edited by Daniel Raposo ; contributors: Joan costa, Daniel Raposo, Francisco Providência, Eduardo Herrera, Leire Fernández, Albert Culleré, Emilio Gil, Fernando Oliveira, Félix Beltrán and Bruno Maag. -
246
▼a Graphic design of the brand
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260
▼a Newcastle upon Tyne, UK:
▼b Cambridge Scholars Publishing,
▼c 2018. -
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▼a 1 online resource (vi, 207 pages):
▼b illustrations. -
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▼a text
▼b txt
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▼a computer
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▼a online resource
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▼a "This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.--Cover page 4.
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504
▼a Includes bibliographical references.
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505
▼a Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary.
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588
▼a Print version record.
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650
▼a Graphic design (Typography)
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700
▼a Raposo, Daniel,
▼e editor. -
776
▼i Print version:
▼t Communicating visually.
▼d Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018,
▼z 9781527513365
▼w (OCoLC)1042353717 -
856
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1910576 -
990
▼a 강리원
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991
▼a eBook
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상세정보
Communicating visually : the graphic design of the brand [electronic resource]
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9781527518476 |
| ISBN : | 1527518477 |
| ISBN : | |
| ISBN : | |
| 서명/저자사항 : | Communicating visually [electronic resource]: the graphic design of the brand/ edited by Daniel Raposo ; contributors: Joan costa, Daniel Raposo, Francisco Providência, Eduardo Herrera, Leire Fernández, Albert Culleré, Emilio Gil, Fernando Oliveira, Félix Beltrán and Bruno Maag. |
| 발행사항 : | Newcastle upon Tyne, UK: Cambridge Scholars Publishing, 2018. |
| 형태사항 : | 1 online resource (vi, 207 pages): illustrations. |
| 일반주기 : | "This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives.--Cover page 4. |
| 서지주기 : | Includes bibliographical references. |
| 내용주기 : | Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary. |
| 일반주제명 : | Graphic design (Typography) -- |
| 개인저자 : | Raposo, Daniel, editor. |
| 기타형태 저록 : | Print version: Communicating visually. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018, 9781527513365 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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