MARC 닫기

• LDR

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• 001

  000001333180

• 005

  20210114162123

• 006

  m d

• 007

  cr cnu---unuuu

• 008

  190701s2020 pau o 000 0 eng d

• 020

  ▼a  9781522595601
  ▼q  electronic book

• 020

  ▼a  1522595600
  ▼q  electronic book

• 020

  ▼z  9781522595588

• 020

  ▼z  1522595589

• 020

  ▼z  9781522595595

• 020

  ▼z  1522595597

• 035

  ▼a  2177555
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1106536271

• 040

  ▼a  N$T
  ▼b  eng
  ▼e  rda
  ▼e  pn
  ▼c  N$T
  ▼d  YDXIT
  ▼d  248023

• 050

  ▼a  HF5413
  ▼b  .G7256 2020

• 082

  ▼a  658.8/02
  ▼2  23

• 245

  ▼a  Green marketing as a positive driver toward business sustainability /:
  ▼c  [edited by] Vannie Naidoo and Rahul Verma.

• 260

  ▼a  Hershey, PA:
  ▼b  IGI Global, Business Science Reference,
  ▼c  [2020].

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 490

  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

• 500

  ▼a  "Premier reference source."

• 505

  ▼a  Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University.

• 520

  ▼a  "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
  ▼c  Provided by publisher.

• 588

  ▼a  Description based on online resource; title from digital title page (viewed on July 30, 2019).

• 590

  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Green marketing
  ▼v  Case studies.

• 650

  ▼a  Green marketing.
  ▼2  fast
  ▼0  (OCoLC)fst00947617

• 655

  ▼a  Case studies.
  ▼2  fast
  ▼0  (OCoLC)fst01423765

• 655

  ▼a  Electronic books.

• 700

  ▼a  Naidoo, Vannie,
  ▼d  1972-,
  ▼e  editor.

• 700

  ▼a  Verma, Rahul,
  ▼d  1989-,
  ▼e  editor.

• 776

  ▼i  Print version:
  ▼t  Green marketing as a positive driver toward business sustainability.
  ▼d  Hershey, PA : Business Science Reference, [2019],
  ▼z  9781522595588
  ▼w  (DLC) 2019003636
  ▼w  (OCoLC)1084631359

• 830

  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2177555

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2177555

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  N$T