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▼a Mercier, Hugo,
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▼a Not born yesterday:
▼b the science of who we trust and what we Believe /:
▼c Hugo Mercier. -
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▼a Princeton:
▼b Princeton University Press,
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▼a Cover; Contents; List of Illustrations; Acknowledgments; Introduction; 1. The Case for Gullibility; 2. Vigilance in Communication; 3. Evolving Open-Mindedness; 4. What to Believe?; 5. Who Knows Best?; 6. Who to Trust?; 7. What to Feel?; 8. Demagogues, Prophets, and Preachers; 9. Propagandists, Campaigners, and Advertisers; 10. Titillating Rumors; 11. From Circular Reporting to Supernatural Beliefs; 12. Witches' Confessions and Other Useful Absurdities; 13. Futile Fake News; 14. Shallow Gurus; 15. Angry Pundits and Skillful Con Men; 16. The Case against Gullibility; Notes; References; Index
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▼a Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures-when we accept false confessions, spread wild rumors, or fall for quack medicine-are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.
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▼a Persuasion (Psychology)
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Not born yesterday : the science of who we trust and what we Believe
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 9780691198842 |
| ISBN : | 0691198845 |
| ISBN : | |
| ISBN : | |
| 개인저자 : | Mercier, Hugo, author. |
| 서명/저자사항 : | Not born yesterday: the science of who we trust and what we Believe /: Hugo Mercier. |
| 발행사항 : | Princeton: Princeton University Press, [2020]. |
| 형태사항 : | 1 online resource (385 pages). |
| 일반주기 : | Description based upon print version of record. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | Cover; Contents; List of Illustrations; Acknowledgments; Introduction; 1. The Case for Gullibility; 2. Vigilance in Communication; 3. Evolving Open-Mindedness; 4. What to Believe?; 5. Who Knows Best?; 6. Who to Trust?; 7. What to Feel?; 8. Demagogues, Prophets, and Preachers; 9. Propagandists, Campaigners, and Advertisers; 10. Titillating Rumors; 11. From Circular Reporting to Supernatural Beliefs; 12. Witches' Confessions and Other Useful Absurdities; 13. Futile Fake News; 14. Shallow Gurus; 15. Angry Pundits and Skillful Con Men; 16. The Case against Gullibility; Notes; References; Index |
| 요약 : | Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures-when we accept false confessions, spread wild rumors, or fall for quack medicine-are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still. |
| 일반주제명 : | Persuasion (Psychology) -- Social aspects. -- |
| 일반주제명 : | Influence (Psychology) -- Social aspects. -- |
| 일반주제명 : | Trust. -- |
| 일반주제명 : | Belief and doubt. -- |
| 일반주제명 : | Decision making. -- |
| 일반주제명 : | PSYCHOLOGY / Social Psychology -- |
| 일반주제명 : | Belief and doubt. -- |
| 일반주제명 : | Decision making. -- |
| 일반주제명 : | Persuasion (Psychology) -- Social aspects. -- |
| 일반주제명 : | Trust. -- |
| 기타형태 저록 : | Print version: Mercier, Hugo Not Born Yesterday : The Science of Who We Trust and What We Believe. Princeton : Princeton University Press,c2020, 9780691178707 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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