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• LDR

  03339cam a2200541Ki 4500

• 001

  000001334125

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  20210114163014

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  m d

• 007

  cr cnu---unuuu

• 008

  190813s2020 pau fob 001 0 eng d

• 020

  ▼a  1522597859

• 020

  ▼a  9781522597858
  ▼q  electronic book

• 020

  ▼z  9781522597834
  ▼q  hardcover

• 020

  ▼z  9781522597841
  ▼q  paperback

• 024

  ▼a  10.4018/978-1-5225-9783-4
  ▼2  doi

• 035

  ▼a  2227879
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1112164378

• 040

  ▼a  IGIGL
  ▼b  eng
  ▼e  rda
  ▼c  IGIGL
  ▼d  OCLCO
  ▼d  N$T
  ▼d  YDXIT
  ▼d  248023

• 050

  ▼a  HF5415.1265
  ▼b  .D5386 2020

• 082

  ▼a  658.8/72
  ▼2  23

• 245

  ▼a  Digital marketing strategies for tourism, hospitality, and airline industries /:
  ▼c  José Duarte Santos, Óscar Lima Silva [editors].

• 260

  ▼a  Hershey, PA:
  ▼b  IGI Global,
  ▼c  [2020].

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 490

  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities.

• 520

  ▼a  ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
  ▼c  Provided by publisher.

• 588

  ▼a  Description based on online resource; title from digital title page (viewed on August 27, 2019).

• 590

  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Telemarketing.

• 650

  ▼a  Tourism
  ▼x  Technological innovations.

• 650

  ▼a  Hospitality industry
  ▼x  Technological innovations.

• 650

  ▼a  Airlines
  ▼x  Technological innovations.

• 655

  ▼a  Electronic books.

• 700

  ▼a  Santos, Jose Duarte,
  ▼d  1966-,
  ▼e  editor.

• 700

  ▼a  Silva, Oscar Lima,
  ▼d  1970-,
  ▼e  editor.

• 710

  ▼a  IGI Global,
  ▼e  publisher.

• 776

  ▼i  Print version:,
  ▼z  1522597832,
  ▼z  9781522597834
  ▼w  (DLC) 2019009161

• 830

  ▼a  Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2227879

• 938

  ▼a  IGI Global
  ▼b  IGIG
  ▼n  00223464

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2227879

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  N$T