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▼a International Conference on Semiotics and Visual Communication
▼n (3rd :
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▼c Cyprus University of Technology),
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▼a Semiotics and Visual Communication III:
▼b Cultures of Branding /:
▼c edited by Evripides Zantides. -
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▼a Newcastle upon Tyne:
▼b Cambridge Scholars Publisher,
▼c [2019]. -
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▼a 1 online resource (673 p.).
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▼a The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights,
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▼a Description based on online resource; title from digital title page (viewed on February 04, 2020).
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▼a Semiotics
▼v Congresses. -
650
▼a Visual communication
▼x Philosophy
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▼a Semiotics and art
▼v Congresses. -
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▼a Branding (Marketing)
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▼a Zantides, Evripides,
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상세정보
Semiotics and Visual Communication III : Cultures of Branding
QR코드| 자료유형 : | eBook |
|---|---|
| ISBN : | 1527543323 |
| ISBN : | 9781527543324 |
| ISBN : | |
| ISBN : | |
| 회의명 : | International Conference on Semiotics and Visual Communication (3rd : 2017 : Cyprus University of Technology), |
| 서명/저자사항 : | Semiotics and Visual Communication III: Cultures of Branding /: edited by Evripides Zantides. |
| 발행사항 : | Newcastle upon Tyne: Cambridge Scholars Publisher, [2019]. |
| 형태사항 : | 1 online resource (673 p.). |
| 요약 : | The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, ""The Semiotics of Branding"", and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, |
| 일반주제명 : | Semiotics -- Congresses. -- |
| 일반주제명 : | Visual communication -- Philosophy -- Congresses. -- |
| 일반주제명 : | Semiotics and art -- Congresses. -- |
| 일반주제명 : | Branding (Marketing) -- Congresses. -- |
| 개인저자 : | Zantides, Evripides, editor. |
| 기타형태 저록 : | Print version: Zantides, Evripides Semiotics and Visual Communication III : Cultures of Branding. Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2019, 9781527539730 |
| 언어 | 영어 |
| URL : |
|---|
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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