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191027s2020 cau ob 001 0 eng
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▼a 1440873216
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▼a 9781440873218
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▼a Toft, Mark,
▼e author.
245
▼a  Authenticity:
▼b  building a brand in an insincere age /:
▼c  Mark Toft, Jay Sunny, and Rich Taylor.
260
▼a  Santa Barbara, California:
▼b  Praeger, an imprint of ABC-CLIO, LLC,
▼c  [2020].
300
▼a 1 online resource (xii, 198 pages).
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▼a  text
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▼a  computer
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▼a  online resource
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▼a Includes bibliographical references and index.
505
▼a Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
520
▼a "This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--
▼c Provided by publisher.
588
▼a Description based on online resource; title from digital title page (viewed on January 17, 2020).
590
▼a Added to collection customer.56279.3
650
▼a Branding (Marketing)
650
▼a Advertising.
650
▼a Authenticity (Philosophy)
650
▼a  Advertising.
▼2  fast
▼0  (OCoLC)fst00797511
650
▼a  Authenticity (Philosophy)
▼2  fast
▼0  (OCoLC)fst00821634
650
▼a  Branding (Marketing)
▼2  fast
▼0  (OCoLC)fst01743755
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▼a Electronic books.
700
▼a Sunny, Jay,
▼e author.
700
▼a Taylor, Rich,
▼e author.
776
▼i  Print version:
▼a  Toft, Mark.
▼t  Authenticity.
▼d  Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020],
▼z  9781440873201
▼w  (DLC) 2019029862
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▼a  EBSCOhost
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▼n  2331602
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▼a 강리원
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▼a eBook
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▼a 92
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자료유형 :	eBook
ISBN :	1440873216
ISBN :	9781440873218
ISBN :
개인저자 :	Toft, Mark, author.
서명/저자사항 :	Authenticity: building a brand in an insincere age /: Mark Toft, Jay Sunny, and Rich Taylor.
발행사항 :	Santa Barbara, California: Praeger, an imprint of ABC-CLIO, LLC, [2020].
형태사항 :	1 online resource (xii, 198 pages).
서지주기 :	Includes bibliographical references and index.
내용주기 :	Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
요약 :	"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"-- Provided by publisher.
일반주제명 :	Branding (Marketing) --
일반주제명 :	Advertising. --
일반주제명 :	Authenticity (Philosophy) --
일반주제명 :	Advertising. --
일반주제명 :	Authenticity (Philosophy) --
일반주제명 :	Branding (Marketing) --
개인저자 :	Sunny, Jay, author.
개인저자 :	Taylor, Rich, author.
기타형태 저록 :	Print version: Toft, Mark. Authenticity. Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020], 9781440873201
언어	영어

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Authenticity : building a brand in an insincere age

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