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  ▼a  9780262354776
  ▼q  (electronic bk.)

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  ▼a  0262354772
  ▼q  (electronic bk.)

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  ▼z  9780262042888

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  ▼a  2247469
  ▼b  (N$T)

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  ▼a  (OCoLC)1099678431

• 037

  ▼a  12188
  ▼b  MIT Press

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  ▼a  9780262354776
  ▼b  MIT Press

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  ▼a  MITPR
  ▼b  eng
  ▼c  MITPR
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  ▼a  MAIN

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  ▼a  HD30.2
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  ▼a  658
  ▼2  23

• 100

  ▼a  Ross, Jeanne W.,
  ▼e  author.

• 245

  ▼a  Designed for digital:
  ▼b  how to architect your business for sustained success /
  ▼c  Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.

• 260

  ▼a  Cambridge:
  ▼b  MIT Press,
  ▼c  2019.

• 300

  ▼a  1 online resource (208 pages).

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

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  ▼a  computer
  ▼b  c
  ▼2  rdamedia

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  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 490

  ▼a  Management on the cutting edge

• 505

  ▼a  Intro; Contents; Series Foreword; Preface and Acknowledgments; The Research; Who Should Read This Book?; Whom We Would Like to Thank; A Personal Note from Jeanne; A Personal Note from Cynthia (aka "Boo"); A Personal Note from Martin; 1. Digital Business Design; Digital Offerings Deliver New Value Propositions; Digital Business Design: What It Is and Why You Need It; Digital Business Design: What It's Not; Digital Business Transformation Is a Long Journey; How Do Companies Transform for Digital?; The Call to Action; 2. Building Shared Customer Insights

• 505

  ▼a  Companies Learn What Makes a Viable Digital OfferingExperiments Create Shared Customer Insights; Designing for Shared Customer Insights; Creating a Culture for Shared Customer Insights; Getting Customer Insights Right; 3. Building an Operational Backbone; Digitized ≠ Digital; Operational Excellence Is Table Stakes; Digital Business Is Built on an Operational Backbone; Building an Operational Backbone Involves a Business Transformation; Shortcuts to an Operational Backbone; Getting Your Operational Backbone Right; 4. Building a Digital Platform

• 505

  ▼a  An Operational Backbone Is Not Enough for Digital SuccessA Digital Platform-What It Is; Digital Platform versus Operational Backbone: Two Different Roles; Design Requirements for the Digital Platform; The Operational Backbone and Digital Platform Work Together; Building a Digital Platform; Getting Your Digital Platform Right; 5. Building an Accountability Framework; Creativity, Not Chaos; Managing Living Assets; An Accountability Framework Promotes Both Autonomy and Alignment; How to Develop an Accountability Framework; Getting Accountability Right; 6. Building an External Developer Platform

• 505

  ▼a  The Apple AspirationAn External Developer Platform Extends a Digital Platform; Who Needs an External Developer Platform?; Designing and Developing an External Developer Platform; Getting Your External Developer Platform Right; 7. Developing a Roadmap for Your Digital Transformation; Assembling the Building Blocks; Alternative Roadmaps for Building Digital Assets; Recommendations for Your Digital Roadmap; 8. Designing Your Company for Digital; How Not to Be Inspired by Digital Technologies; Artificial Intelligence: Inspiration and Challenge; Customer Value Propositions Inspired by AI

• 505

  ▼a  Time to Get Started: A To-Do List for Embarking on Digital TransformationWhat Are You Waiting for? Design Your Digital Business!; Appendix 1: Committing to an Operating Model to Build an Operational Backbone; What Is an Operating Model?; How to Choose among Operating Models; How Does an Operating Model Relate to Building an Operational Backbone?; Appendix 2: Assessing Your Building Blocks for Digital Transformation; Notes; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Appendix 1; Appendix 2; Index

• 520

  ▼a  Practical advice for redesigning ""big, old"" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.

• 588

  ▼a  Print version record.

• 590

  ▼a  Added to collection customer.56279.3

• 650

  ▼a  Information technology
  ▼x  Management.

• 650

  ▼a  Entrepreneurship
  ▼x  Technological innovations.

• 650

  ▼a  Information technology
  ▼x  Management.
  ▼2  fast
  ▼0  (OCoLC)fst00973112

• 655

  ▼a  Electronic books.

• 700

  ▼a  Beath, Cynthia Mathis,
  ▼d  1944-,
  ▼e  author.

• 700

  ▼a  Mocker, Martin,
  ▼e  author.

• 776

  ▼i  Print version:
  ▼a  Ross, Jeanne W., author.
  ▼t  Designed for digital,
  ▼z  9780262042888
  ▼w  (DLC) 2018059707
  ▼w  (OCoLC)1080555004

• 830

  ▼a  Management on the cutting edge.

• 856

  ▼3  EBSCOhost
  ▼u  https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2247469

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  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL5894162

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  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2247469

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  ▼a  최영란

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  ▼a  eBook

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  ▼a  92
  ▼b  N$T