MARC 닫기

• LDR

  03058cam a2200673Ii 4500

• 001

  000001230106

• 005

  20170216200456

• 006

  m o d

• 007

  cr mn|||||||||

• 008

  160105s2016 enkab ob 001 0 eng d

• 019

  ▼a  935333603

• 020

  ▼a  9780749473839
  ▼q  (electronic bk.)

• 020

  ▼a  0749473835
  ▼q  (electronic bk.)

• 020

  ▼z  9780749473822

• 020

  ▼z  0749473827

• 035

  ▼a  (OCoLC)933741354
  ▼z  (OCoLC)935333603

• 037

  ▼a  CL0500000704
  ▼b  Safari Books Online

• 040

  ▼a  N$T
  ▼b  eng
  ▼e  rda
  ▼e  pn
  ▼c  N$T
  ▼d  N$T
  ▼d  IDEBK
  ▼d  YDXCP
  ▼d  CDX
  ▼d  EBLCP
  ▼d  UMI
  ▼d  OSU
  ▼d  248023

• 050

  ▼a  HF5415.2
  ▼b  .L48 2016eb

• 072

  ▼a  BUS
  ▼x  082000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  041000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  042000
  ▼2  bisacsh

• 072

  ▼a  BUS
  ▼x  085000
  ▼2  bisacsh

• 082

  ▼a  658.4/3
  ▼2  23

• 100

  ▼a  Leventhal, Barry,
  ▼e  author.

• 245

  ▼a  Geodemographics for marketers:
  ▼b  using location analysis for research and marketing /:
  ▼c  Barry Leventhal.

• 264

  ▼a  London ;
  ▼a  Philadelphia :
  ▼b  Kogan Page,
  ▼c  2016.

• 264

  ▼c  ©2016

• 300

  ▼a  1 online resource (xxvi, 203 pages):
  ▼b  illustrations, maps.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 490

  ▼a  Marketing science series

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.

• 588

  ▼a  Description based on print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Marketing research.

• 650

  ▼a  Geodemographics.

• 650

  ▼a  Consumers
  ▼x  Research.

• 650

  ▼a  Consumers
  ▼x  Research.
  ▼2  fast
  ▼0  (OCoLC)fst00876427

• 650

  ▼a  Geodemographics.
  ▼2  fast
  ▼0  (OCoLC)fst01743256

• 650

  ▼a  Marketing research.
  ▼2  fast
  ▼0  (OCoLC)fst01010284

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management Science
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior
  ▼2  bisacsh

• 655

  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Leventhal, Barry, author.
  ▼t  Geodemographics for marketers,
  ▼z  9780749473822
  ▼w  (DLC) 2015040199
  ▼w  (OCoLC)910088086

• 830

  ▼a  Marketing science series.

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1135100

• 938

  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis31967142

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  12782335

• 938

  ▼a  Coutts Information Services
  ▼b  COUT
  ▼n  31967142

• 938

  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL4309761

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  KRKUC