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  ▼a  9781442624771
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  ▼z  9781442637177

• 020

  ▼z  144263717X

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  ▼a  (OCoLC)956737816
  ▼z  (OCoLC)957021171
  ▼z  (OCoLC)957185241
  ▼z  (OCoLC)957302528
  ▼z  (OCoLC)958350373
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  ▼a  HF5415

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  ▼a  BUS
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• 100

  ▼a  Murray, Kyle B.
  ▼q  (Kyle Bayne),
  ▼d  1973-,
  ▼e  author.

• 245

  ▼a  The American retail value proposition:
  ▼b  crafting unique experiences at compelling prices /:
  ▼c  Kyle B. Murray.

• 264

  ▼a  Toronto :
  ▼b  University of Toronto Press,
  ▼c  [2016]

• 264

  ▼c  ©2016

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing

• 505

  ▼a  12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index

• 520

  ▼a  Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

• 588

  ▼a  Description based on online resource; title from PDF title page (EBSCO, viewed August 17, 2016).

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Marketing
  ▼z  United States.

• 650

  ▼a  Retail trade
  ▼z  United States.

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Management Science
  ▼2  bisacsh

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior
  ▼2  bisacsh

• 650

  ▼a  Marketing.
  ▼2  fast
  ▼0  (OCoLC)fst01010167

• 650

  ▼a  Retail trade.
  ▼2  fast
  ▼0  (OCoLC)fst01096067

• 650

  ▼a  BUSINESS & ECONOMICS / Industrial Management.

• 650

  ▼a  BUSINESS & ECONOMICS / Management.

• 650

  ▼a  BUSINESS & ECONOMICS / Management Science.

• 650

  ▼a  BUSINESS & ECONOMICS / Organizational Behavior.

• 651

  ▼a  United States.
  ▼2  fast
  ▼0  (OCoLC)fst01204155

• 655

  ▼a  Electronic books.

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1336714

• 938

  ▼a  Canadian Electronic Library
  ▼b  CELB
  ▼n  451778

• 938

  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL4669842

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  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1336714

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  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  13123067

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  ▼a  강리원

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  ▼a  eBook

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  ▼b  KRKUC