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  ▼a  Rodriguez, Miri.

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  ▼a  Brand Storytelling:
  ▼b  Put Customers at the Heart of Your Brand Story.

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  ▼a  London:
  ▼b  Kogan Page, Limited,
  ▼c  2020.

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  ▼a  1 online resource (232 pages).

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  ▼a  <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 01: What is brand storytelling and why is it important?;</li><li>Chapter -- 02: Brand, business, customer? Where to begin in building your brand story;</li><li>Chapter -- 03: The five essential elements to humanize your brand through storytelling;</li><li>Chapter -- 04: Assessing and dismantling your current brand story to redesign a customer-led narrative;</li><li>Chapter -- 05: Shifting the role of your brand from hero to sidekick in your brand story, giving your customer the starring role;</li><li>Chapter -- 06: Bring your story to life with the sixth storytelling element -- Passion;</li><li>Chapter -- 07: How to integrate brand storytelling into your marketing mix;</li><li>Chapter -- 08: Embracing dark social, immersive and data-driven storytelling;</li><li>Chapter -- 09: Why 'personal branding' your leaders is a key pillar of brand storytelling success;</li><li>Chapter -- 10: The power of advocacy -- Using employees and influencers to celebrate your story;</li><li>Chapter -- 11: Inspire your brand story -- Interviews with leading storytellers around the world;</li><li>Chapter -- 12: How to align and integrate brand storytelling into every department;</li><li>Chapter -- 13: Benchmarking and measurement -- How do you know your brand storytelling is working?;</li><li>Chapter -- 14: The future of brand storytelling -- How machine, AI and automation can only tell one side of the story</li></ul></li></ul>

• 520

  ▼a  Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

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  ▼a  Print record version.

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  ▼a  Master record variable field(s) change: 050

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  ▼a  Branding (Marketing)

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  ▼a  Brand name products.

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  ▼a  Customer relations.

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  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Rodriguez, Miri.
  ▼t  Brand Storytelling : Put Customers at the Heart of Your Brand Story.
  ▼d  London : Kogan Page, Limited, ©2020,
  ▼z  9780749490478

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  ▼3  EBSCOhost
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  ▼a  Askews and Holts Library Services
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  ▼a  ProQuest Ebook Central
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