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191004s2020 cau ob 001 0 eng
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▼a 2019045511
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▼a 1503613089
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▼a 9781503613089
▼q (electronic bk.) -
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▼z 9781503605015
▼q (cloth) -
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▼z 9781503613072
▼q (paperback) -
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▼a 2474233
▼b (N$T) -
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▼a (OCoLC)1123188127
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▼a DLC
▼b eng
▼e rda
▼c DLC
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▼a 659.2/88
▼2 23 -
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▼a Guo, Chao,
▼d 1971-,
▼e author. -
245
▼a The quest for attention:
▼b nonprofit advocacy in a social media age /:
▼c Chao Guo and Gregory D. Saxton. -
260
▼a Stanford, California:
▼b Stanford Business Books, an imprint of Stanford University Press,
▼c 2020. -
300
▼a 1 online resource.
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336
▼a text
▼b txt
▼2 rdacontent -
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▼a computer
▼b n
▼2 rdamedia -
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▼a online resource
▼b nc
▼2 rdacarrier -
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▼a Includes bibliographical references and index.
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▼a Social media and nonprofit advocacy : the beginning of a new paradigm -- The context of social media advocacy -- Getting attention : an organization-level analysis -- Building an explanatory model at the message level -- Beyond clicktivism : from attention to impact -- The future of nonprofit advocacy in a data-driven world.
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520
▼a "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"--
▼c Provided by publisher. -
588
▼a Description based on print version record and CIP data provided by publisher; resource not viewed.
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▼a Added to collection customer.56279.3
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▼a Nonprofit organizations
▼x Political activity. -
650
▼a Social media.
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650
▼a Nonprofit organizations
▼x Political activity.
▼2 fast
▼0 (OCoLC)fst01038926 -
650
▼a Social media.
▼2 fast
▼0 (OCoLC)fst01741098 -
655
▼a Electronic books.
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700
▼a Saxton, Gregory D.
▼q (Gregory Douglas),
▼e author. -
776
▼i Print version:
▼a Guo, Chao, 1971-
▼t The quest for attention.
▼d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2020.,
▼z 9781503605015
▼w (DLC) 2019045510 -
856
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2474233 -
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▼a EBSCOhost
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▼a 강리원
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▼a eBook
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▼a 92
▼b N$T
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Detailed Information
The quest for attention : nonprofit advocacy in a social media age
QR Code| Data Type : | eBook |
|---|---|
| ISBN : | 1503613089 |
| ISBN : | 9781503613089 |
| ISBN : | |
| ISBN : | |
| Personal Author : | Guo, Chao, 1971-, author. |
| Title/Author : | The quest for attention: nonprofit advocacy in a social media age /: Chao Guo and Gregory D. Saxton. |
| Imprint : | Stanford, California: Stanford Business Books, an imprint of Stanford University Press, 2020. |
| Format : | 1 online resource. |
| Note : | Includes bibliographical references and index. |
| Content Note : | Social media and nonprofit advocacy : the beginning of a new paradigm -- The context of social media advocacy -- Getting attention : an organization-level analysis -- Building an explanatory model at the message level -- Beyond clicktivism : from attention to impact -- The future of nonprofit advocacy in a data-driven world. |
| 요약 : | "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"-- Provided by publisher. |
| General Subject Name : | Nonprofit organizations -- Political activity. -- |
| General Subject Name : | Social media. -- |
| General Subject Name : | Nonprofit organizations -- Political activity. -- |
| General Subject Name : | Social media. -- |
| Personal Author : | Saxton, Gregory D. (Gregory Douglas), author. |
| 기타형태 저록 : | Print version: Guo, Chao, 1971- The quest for attention. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2020., 9781503605015 |
| Language | English |
| URL : |
|---|
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예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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