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▼a 9780749484651
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▼q electronic book
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▼a 2032968
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▼a (OCoLC)1081340139
▼z (OCoLC)1088407257
▼a EpubKoganPage8645
▼b Ingram Content Group
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▼b eng
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▼2 23
▼a Schaeffer, Eric,
▼c (Managing director),
▼e author.
▼a Reinventing the product:
▼b how to transform your business and create value in the digital age /
▼c Eric Schaeffer and David Sovie.
▼a New York:
▼b Kogan Page Limited,
▼c 2019.
▼a 1 online resource (xxiv, 368 pages):
▼b illustrations.
▼a text
▼b txt
▼2 rdacontent
▼a computer
▼b c
▼2 rdamedia
▼a online resource
▼b cr
▼2 rdacarrier
▼a Includes bibliographical references and index.
▼a Enter the new : smart connected products for the digital age -- The digital transformation of product making : happening faster than you think! -- Trends driving the case for product reinvention -- The digital reinvention of the product -- A radically new kind of product : adaptive, collaborative, proactive, responsible -- Big shift one : from features to experience -- Big shift two : from hardware to "as a service" -- Big shift three: from product to platform -- Big shift four: from mechanical to artificial intelligence (AI) -- Big shift five: from linear to agile engineering in the new -- The journey to the reinvented product -- Pivotal capabilities for managing the reinvention of the product -- The roadmap to success with living products and services -- Insights from the field -- Reinvented products in action -- Glossary of terms -- Endnotes by chapter -- Index.
▼a Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value.
▼a Description based on online resource; title from digital title page (viewed on March 29, 2019).
▼a Master record variable field(s) change: 050
▼a New products
▼x Management.
▼a New products
▼x Technological innovations.
▼a Artificial intelligence
▼x Economic aspects.
▼a Artificial intelligence
▼x Economic aspects.
▼2 fast
▼0 (OCoLC)fst00817256
▼a New products
▼x Management.
▼2 fast
▼0 (OCoLC)fst01036904
▼a New products
▼x Technological innovations.
▼2 fast
▼0 (OCoLC)fst01036918
▼a BUSINESS & ECONOMICS / Industrial Management.
▼2 bisacsh
▼a BUSINESS & ECONOMICS / Management.
▼2 bisacsh
▼a BUSINESS & ECONOMICS / Management Science.
▼2 bisacsh
▼a BUSINESS & ECONOMICS / Organizational Behavior.
▼2 bisacsh
▼a Electronic books.
▼a Sovie, David,
▼e author.
▼i Print version:
▼a Schaeffer, Eric (Managing director), author.
▼t Reinventing the product
▼b 1 Edition.
▼d New York : Kogan Page Ltd, [2019],
▼z 9780749484644
▼w (DLC) 2018054275
▼a NA000000
▼b 00000140
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▼u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2032968
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▼b EBLB
▼n EBL5718923
▼a YBP Library Services
▼b YANK
▼n 16071381
▼a EBSCOhost
▼b EBSC
▼n 2032968
▼a 최영란
▼a eBook
▼a 92
▼b N$T
| 자료유형 : | eBook |
|---|---|
| ISBN : | 9780749484651 |
| ISBN : | 0749484659 |
| ISBN : | |
| 개인저자 : | Schaeffer, Eric, (Managing director), author. |
| 서명/저자사항 : | Reinventing the product: how to transform your business and create value in the digital age / Eric Schaeffer and David Sovie. |
| 발행사항 : | New York: Kogan Page Limited, 2019. |
| 형태사항 : | 1 online resource (xxiv, 368 pages): illustrations. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | Enter the new : smart connected products for the digital age -- The digital transformation of product making : happening faster than you think! -- Trends driving the case for product reinvention -- The digital reinvention of the product -- A radically new kind of product : adaptive, collaborative, proactive, responsible -- Big shift one : from features to experience -- Big shift two : from hardware to "as a service" -- Big shift three: from product to platform -- Big shift four: from mechanical to artificial intelligence (AI) -- Big shift five: from linear to agile engineering in the new -- The journey to the reinvented product -- Pivotal capabilities for managing the reinvention of the product -- The roadmap to success with living products and services -- Insights from the field -- Reinvented products in action -- Glossary of terms -- Endnotes by chapter -- Index. |
| 요약 : | Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value. |
| 일반주제명 : | New products -- Management. -- |
| 일반주제명 : | New products -- Technological innovations. -- |
| 일반주제명 : | Artificial intelligence -- Economic aspects. -- |
| 일반주제명 : | Artificial intelligence -- Economic aspects. -- |
| 일반주제명 : | New products -- Management. -- |
| 일반주제명 : | New products -- Technological innovations. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Industrial Management. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Management. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Management Science. -- |
| 일반주제명 : | BUSINESS & ECONOMICS / Organizational Behavior. -- |
| 개인저자 : | Sovie, David, author. |
| 기타형태 저록 : | Print version: Schaeffer, Eric (Managing director), author. Reinventing the product 1 Edition. New York : Kogan Page Ltd, [2019], 9780749484644 |
| 언어 | 영어 |
| URL : |
|---|
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