MARC Close
00631nam a2200181 c 4500
000000108295
20220216100738
200205s2019 uk 000a eng
▼a 9780749498924
▼c 87.98
▼l WM0000021515
▼a HD49.3
▼a HD49.3
▼b H332
▼a Communicate in a Crisis:
▼b Understand, Engage and Influence consumer behaviour to maximize brand trust/
▼d Kate Hartley
▼a London:
▼b Kogan Page,
▼c 2019.
▼a 237 p.;
▼c 25 cm.
▼a Public relations
▼a Branding marketing
▼a Customer loyalty
▼a Mass media
▼a Communication in crisis management
▼a Hartley, Kate
▼b US$87.98
▼a 단행본
| Data Type : | 단행본 |
|---|---|
| ISBN : | 9780749498924 |
| Class No. : | HD49.3 |
| Title/Author : | Communicate in a Crisis: Understand, Engage and Influence consumer behaviour to maximize brand trust/ Kate Hartley |
| Imprint : | London: Kogan Page, 2019. |
| Format : | 237 p.; 25 cm. |
| Personal Author : | Hartley, Kate |
| Language | English |
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