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LDR
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001
000000312568
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20120927085540
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840626s1985 us a b 001 eng
010
▼a 84013172 //r892
020
▼a 0534033539
040
▼a DLC
▼c DLC
049
▼a KMAL
▼l AZ0000138759
082
▼a 791.4
▼2 19
090
▼a 791.4
▼b Ea7b2
100
▼a Eastman, Susan Tyler.
245
▼a  Broadcast/cable programming:
▼b  strategies and practices/
▼d  Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
250
▼a 2nd ed.
260
▼a  Belmont, Calif.:
▼b  Wadsworth Pub. Co.,
▼c  1985.
300
▼a  xiv, 529 p.:
▼b  ill.;
▼c  25 cm.
440
▼a Wadsworth series in mass communication
500
▼a Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
500
▼a Includes indexes.
504
▼a Bibliography: p. [485]-513.
650
▼a Television programs
▼x Planning.
650
▼a Radio programs
▼x Planning.
650
▼a Cable television
▼x Planning.
653
▼a  BROADCASTCABLE
▼a  PROGRAMMING
▼a  STRATEGIES
▼a  AND
▼a  PRACTICES
▼a  WADSWORTH
▼a  SERIES
▼a  IN
▼a  MASS
▼a  COMMUNICATION
▼a  BROADCAST
▼a  FOR
▼a  WINNING
▼a  TELEVISION
▼a  RADIO
▼a  AUDIENCES
700
▼a Head, Sydney W,
700
▼a Klein, Lewis,
▼d 1927-,
700
▼a Eastman, Susan Tyler.
▼t Broadcast programming, strategies for winning television and radio audiences,
740
▼a Broadcast programming, strategies for winning television and radio audiences.
991
▼a 단행본
090
▼a 791.4
▼b Ea7b2

Data Type :	단행본
ISBN :	0534033539
Class No. :	791.4
Personal Author :	Eastman, Susan Tyler.
Title/Author :	Broadcast/cable programming: strategies and practices/ Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Edition :	2nd ed.
Imprint :	Belmont, Calif.: Wadsworth Pub. Co., 1985.
Format :	xiv, 529 p.: ill.; 25 cm.
Total Title Note :	Wadsworth series in mass communication
General Notes :	Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
General Notes :	Includes indexes.
Note :	Bibliography: p. [485]-513.
General Subject Name :	Television programs -- Planning. --
General Subject Name :	Radio programs -- Planning. --
General Subject Name :	Cable television -- Planning. --
Personal Author :	Head, Sydney W,
Personal Author :	Klein, Lewis, 1927-,
Personal Author :	Eastman, Susan Tyler.
Class No. :	791.4
Language	English

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