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LDR
00000nam c2200205 c 4500
001
000000523147
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20180610173241
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180430s2017 ulka b 001c kor
020
▼a  9788968441370
▼g  93320:
▼c  \28000
035
▼a (KERIS)BIB000014467127
040
▼a  211047
▼c  211047
▼d  211047
041
▼a kor
▼h eng
100
▼a Parente, Donald E.
245
▼a  광고캠페인전략/
▼d  Donald Parente,
▼e  Kirsten L. Strausbaugh-Hutchinson 저 ;
▼e  조병량,
▼e  한상필,
▼e  이형석 공역.
246
▼a Advertising campaign strategy :
▼b a guide to marketing communication plans
250
▼a 5th ed.
260
▼a  서울:
▼b  한경사:
▼b  Cengage Learning Korea,
▼c  2017.
300
▼a  485 p.:
▼b  삽화;
▼c  26 cm.
500
▼a 본서는 "Advertising campaign strategy : a guide to marketing communication plans. 5th ed. 2015."의 번역서임
504
▼a 참고문헌과 색인수록
650
▼a Advertising campaigns
650
▼a Communication in marketing
700
▼a Strausbaugh-Hutchinson, Kirsten L.
700
▼a 조병량,
▼e 역
700
▼a 한상필,
▼e 역
700
▼a 이형석,
▼e 역
900
▼a 패런티, 도널드
900
▼a 스트라우스바우-허치슨, 컬스텐
990
▼a 황상민
991
▼a 단행본
090
▼a 659.113
▼b 패233ㄱ(5)

Data Type :	단행본
ISBN :	9788968441370
Personal Author :	Parente, Donald E.
Title/Author :	광고캠페인전략/ Donald Parente, Kirsten L. Strausbaugh-Hutchinson 저 ; 조병량, 한상필, 이형석 공역.
Original Title :	Advertising campaign strategy : a guide to marketing communication plans
Edition :	5th ed.
Imprint :	서울: 한경사: Cengage Learning Korea, 2017.
Format :	485 p.: 삽화; 26 cm.
General Notes :	본서는 "Advertising campaign strategy : a guide to marketing communication plans. 5th ed. 2015."의 번역서임
Note :	참고문헌과 색인수록
General Subject Name :	Advertising campaigns --
General Subject Name :	Communication in marketing --
Personal Author :	Strausbaugh-Hutchinson, Kirsten L.
Personal Author :	조병량, 역
Personal Author :	한상필, 역
Personal Author :	이형석, 역
Class No. :	659.113
Language	Korean

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