MARC Close

• LDR

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• 001

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  m d

• 007

  cr |||||||||||

• 008

  181029s2019 mdua ob 000 0 eng

• 010

  ▼a  2018051813

• 020

  ▼a  9781475842197
  ▼q  electronic book

• 020

  ▼a  1475842198
  ▼q  electronic book

• 020

  ▼z  9781475842173
  ▼q  hardcover ;
  ▼q  alkaline paper

• 035

  ▼a  2007078
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1060184737

• 040

  ▼a  DLC
  ▼b  eng
  ▼e  rda
  ▼c  DLC
  ▼d  OCLCO
  ▼d  N$T
  ▼d  YDX
  ▼d  EBLCP
  ▼d  YDX
  ▼d  248023

• 042

  ▼a  pcc

• 049

  ▼a  MAIN

• 050

  ▼a  P96.M4
  ▼b  W37 2019

• 072

  ▼a  PSY
  ▼x  031000
  ▼2  bisacsh

• 082

  ▼a  302.23071/2
  ▼2  23

• 100

  ▼a  Wasserman, Jim,
  ▼d  1961-,
  ▼e  author.

• 245

  ▼a  Middle schoolers, meet media literacy:
  ▼b  how teachers can bring economics, media, and marketing to life /:
  ▼c  Jim Wasserman, David W. Loveland.
  ▼h  [electronic resource].

• 260

  ▼a  Lanham:
  ▼b  Rowman & Littlefield,
  ▼c  [2019].

• 300

  ▼a  1 online resource (xiii, 190 pages).

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  c
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

• 490

  ▼a  Media, marketing, and me series

• 504

  ▼a  Includes bibliographical references.

• 505

  ▼a  Marketing & media: the twin pillars of American society -- Introduction to basic neoclassical economics (the objective study of choice) -- Behavioral economics (how we are "nudged" while making our choices) -- Coolness: the super nudge -- Seeking media lit's holy grail (consumer demographics) -- An age-old question (media lit and children) -- Tween centrics (media lit, tweens, and young teens) -- Media literacy, relativity, and persuasion -- Telling the truth.

• 520

  ▼a  This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.

• 588

  ▼a  Description based on online resource; title from digital title page (viewed on February 05, 2019).

• 590

  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Media literacy
  ▼x  Study and teaching (Middle school)

• 650

  ▼a  Economics
  ▼x  Study and teaching (Middle school)

• 650

  ▼a  Marketing
  ▼x  Study and teaching (Middle school)

• 650

  ▼a  PSYCHOLOGY / Social Psychology
  ▼2  bisacsh

• 655

  ▼a  Electronic books.

• 655

  ▼a  Electronic books.

• 700

  ▼a  Loveland, David W.,
  ▼d  1973-,
  ▼e  author.

• 776

  ▼i  Print version:
  ▼a  Wasserman, Jim, 1961- author.
  ▼t  Middle schoolers, meet media literacy.
  ▼d  Lanham, Maryland : Rowman & Littlefield, [2019],
  ▼z  9781475842173
  ▼w  (DLC) 2018043769

• 852

  ▼a  NA000000
  ▼b  00000140

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2007078

• 938

  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL5646177

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  15999072

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2007078

• 994

  ▼a  92
  ▼b  N$T