MARC Close

• LDR

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  000000531534

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  20210114163334

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  m d

• 007

  cr cnu---unuuu

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  090713s2020 xx o 000 u eng d

• 020

  ▼a  9780262360135
  ▼q  (electronic book)

• 020

  ▼a  0262360136
  ▼q  (electronic book)

• 020

  ▼a  9780262360142
  ▼q  (electronic book)

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  ▼a  0262360144
  ▼q  (electronic book)

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  ▼z  9780262539401
  ▼q  (paperback)

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  ▼z  0262539403
  ▼q  (paperback)

• 028

  ▼a  EB00811264
  ▼b  Recorded Books

• 035

  ▼a  2371154
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1162184351

• 037

  ▼a  12806
  ▼b  MIT Press

• 037

  ▼a  9780262360135
  ▼b  MIT Press

• 040

  ▼a  RECBK
  ▼b  eng
  ▼c  RECBK
  ▼d  OCLCO
  ▼d  OCLCF
  ▼d  EBLCP
  ▼d  YDX
  ▼d  N$T
  ▼d  MITPR
  ▼d  UBY
  ▼d  CUT
  ▼d  248023

• 050

  ▼a  HN28
  ▼b  .H28 2020eb

• 082

  ▼a  361.1
  ▼2  23

• 100

  ▼a  Hallsworth, Michael,
  ▼e  author.

• 245

  ▼a  Behavioral insights /:
  ▼c  Michael Hallsworth and Elspeth Kirkman.

• 260

  ▼a  Cambridge, Massachusetts:
  ▼b  The MIT Press,
  ▼c  [2020].

• 300

  ▼a  1 online resource (xi, 227 pages).

• 490

  ▼a  The MIT press essential knowledge series

• 505

  ▼a  1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index.

• 520

  ▼a  An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

• 588

  ▼a  Title from resource description page (Recorded Books, viewed June 29, 2020).

• 590

  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Political planning
  ▼x  Psychological aspects.

• 650

  ▼a  Social planning
  ▼x  Psychological aspects.

• 650

  ▼a  Policy sciences
  ▼x  Psychological aspects.

• 650

  ▼a  Psychology, Industrial.

• 650

  ▼a  Business.

• 650

  ▼a  BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
  ▼2  bisacsh

• 650

  ▼a  Business.
  ▼2  fast
  ▼0  (OCoLC)fst00842262

• 655

  ▼a  Electronic books.

• 655

  ▼a  Electronic books.

• 700

  ▼a  Kirkman, Elspeth.

• 710

  ▼a  Recorded Books, Inc.

• 776

  ▼i  Print version:
  ▼t  Behavioral insights.
  ▼d  Cambridge, Massachusetts : The MIT Press, [2020],
  ▼z  9780262539401
  ▼w  (DLC) 2020000394
  ▼w  (OCoLC)1135936274

• 830

  ▼a  The MIT press essential knowledge series.

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371154

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  301435351

• 938

  ▼a  ProQuest Ebook Central
  ▼b  EBLB
  ▼n  EBL6296054

• 938

  ▼a  Recorded Books, LLC
  ▼b  RECE
  ▼n  rbeEB00811264

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2371154

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  N$T