MARC Close

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  090713s2020 mau o 000 0 eng d

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  ▼a  1190715568

• 020

  ▼a  9780262360081
  ▼q  (electronic book)

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  ▼a  026236008X
  ▼q  (electronic book)

• 020

  ▼a  9780262360074
  ▼q  (electronic book)

• 020

  ▼a  0262360071
  ▼q  (electronic book)

• 020

  ▼z  9780262044349
  ▼q  (hardcover)

• 020

  ▼z  026204434X
  ▼q  (hardcover)

• 028

  ▼a  EB00811262
  ▼b  Recorded Books

• 035

  ▼a  2371104
  ▼b  (N$T)

• 035

  ▼a  (OCoLC)1159860268
  ▼z  (OCoLC)1190715568

• 037

  ▼a  12275
  ▼b  MIT Press

• 037

  ▼a  9780262360074
  ▼b  MIT Press

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  ▼a  RECBK
  ▼b  eng
  ▼e  rda
  ▼c  RECBK
  ▼d  OCLCF
  ▼d  OCLCO
  ▼d  N$T
  ▼d  YDXIT
  ▼d  EBLCP
  ▼d  MITPR
  ▼d  CUT
  ▼d  248023

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  ▼a  HF5415.5
  ▼b  .B4837 2020eb

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  ▼a  658.8/12
  ▼2  23

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  ▼a  Bertini, Marco,
  ▼e  author.

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  ▼a  The ends game:
  ▼b  how smart companies stop selling products and start delivering value /:
  ▼c  Marco Bertini and Oded Koenigsberg.

• 260

  ▼a  Cambridge, Massachusetts:
  ▼b  The MIT Press,
  ▼c  [2020].

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  ▼a  1 online resource.

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  ▼a  text
  ▼b  txt
  ▼2  rdacontent

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  ▼a  computer
  ▼b  c
  ▼2  rdamedia

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  ▼a  online resource
  ▼b  cr
  ▼2  rdacarrier

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  ▼a  Management on the cutting edge

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  ▼a  Includes bibliographical references and index.

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  ▼a  Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move.

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  ▼a  Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source--the MIT Sloan Management Review. Would you rather pay for healthcare or for better health' For school or education' For groceries or nutrition' A car or transportation' A theater performance or entertainment' In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

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  ▼a  Title from resource description page (Recorded Books, viewed June 22, 2020).

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  ▼a  Master record variable field(s) change: 050

• 650

  ▼a  Customer relations
  ▼x  Management
  ▼x  Forecasting.

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  ▼a  Customer services
  ▼x  Forecasting.

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  ▼a  Consumer goods
  ▼x  Forecasting.

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  ▼a  Business.

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  ▼a  BUSINESS & ECONOMICS / Management Science.
  ▼2  bisacsh

• 650

  ▼a  Business.
  ▼2  fast
  ▼0  (OCoLC)fst00842262

• 655

  ▼a  Electronic books.

• 655

  ▼a  Electronic books.

• 700

  ▼a  Koenigsberg, Oded.

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  ▼a  Recorded Books, Inc.

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  ▼i  Print version:
  ▼a  Bertini, Marco.
  ▼t  Ends game.
  ▼d  Cambridge, Massachusetts : The MIT Press, [2020],
  ▼z  9780262044349
  ▼w  (DLC) 2019058447
  ▼w  (OCoLC)1134458233

• 830

  ▼a  Management on the cutting edge.

• 856

  ▼3  EBSCOhost
  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2371104

• 938

  ▼a  ProQuest Ebook Central
  ▼b  EBLB
  ▼n  EBL6309092

• 938

  ▼a  Recorded Books, LLC
  ▼b  RECE
  ▼n  rbeEB00811262

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  2371104

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  N$T