MARC Close

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  ▼z  9781442241251
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  ▼a  05.31
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  ▼a  Berger, Arthur Asa,
  ▼d  1933-,
  ▼e  author,
  ▼e  illustrator.

• 245

  ▼a  Ads, fads, and consumer culture:
  ▼b  advertising's impact on American character and society /:
  ▼c  Arthur Asa Berger. ; with illustrations by the author.

• 250

  ▼a  Fifth edition.

• 264

  ▼a  Lanham :
  ▼b  Rowman & Littlefield,
  ▼c  [2015]

• 264

  ▼c  ©2015

• 300

  ▼a  1 online resource (xxiii, 249 pages):
  ▼b  illustrations.

• 336

  ▼a  text
  ▼b  txt
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  ▼a  computer
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  ▼a  online resource
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• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  FOREWORD; PREFACE TO THE FIFTH EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND GENDER IN ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS: or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS; CHAPTER 10. WHERE NEXT?; GLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX.

• 520

  ▼a  <Span style=""font-style:italic;"">Ads, Fads, and Consumer Culture -now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

• 588

  ▼a  Print version record.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Advertising
  ▼z  United States.

• 650

  ▼a  Popular culture
  ▼z  United States.

• 650

  ▼a  Consumer education
  ▼z  United States.

• 650

  ▼a  Advertising
  ▼z  United States.

• 650

  ▼a  Consumer education
  ▼z  United States.

• 650

  ▼a  Popular culture
  ▼z  United States.

• 650

  ▼a  BUSINESS & ECONOMICS
  ▼x  Advertising & Promotion.
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  ▼a  Advertising.
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  ▼a  Popular culture.
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  ▼a  Reclame.
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  ▼a  Consumentenvoorlichting.
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  ▼a  United States.
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  ▼a  Electronic books.

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  ▼a  Electronic books.

• 776

  ▼i  Print version:
  ▼a  Berger, Arthur Asa, 1933-
  ▼t  Ads, fads, and consumer culture.
  ▼b  Fifth edition.
  ▼d  Lanham, Maryland : Rowman & Littlefield, [2015],
  ▼z  9781442241244
  ▼w  (DLC) 2014030143
  ▼w  (OCoLC)889941159

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  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=943044

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