MARC Close

• LDR

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• 001

  000000695884

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  20170216200946

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  m o d

• 007

  cr |||||||||||

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  160902s2016 mdu ob 001 0 eng

• 010

  ▼a  2016040897

• 019

  ▼a  958350441
  ▼a  958448509

• 020

  ▼a  9781475826951
  ▼q  (electronic bk.)

• 020

  ▼a  1475826958
  ▼q  (electronic bk.)

• 020

  ▼z  9781475826937 (cloth : alk. paper)

• 020

  ▼z  9781475826944

• 029

  ▼a  CHVBK
  ▼b  367175673

• 029

  ▼a  CHNEW
  ▼b  000881090

• 035

  ▼a  (OCoLC)956539608
  ▼z  (OCoLC)958350441
  ▼z  (OCoLC)958448509

• 037

  ▼a  197B3979-47FB-48BE-B71C-9BA207694F52
  ▼b  OverDrive, Inc.
  ▼n  http://www.overdrive.com

• 040

  ▼a  DLC
  ▼b  eng
  ▼e  rda
  ▼c  DLC
  ▼d  N$T
  ▼d  IDEBK
  ▼d  EBLCP
  ▼d  OCLCO
  ▼d  OCLCF
  ▼d  YDX
  ▼d  NRC
  ▼d  TEFOD
  ▼d  248023

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  ▼a  pcc

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  ▼a  LB2395.7

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  ▼a  EDU
  ▼x  015000
  ▼2  bisacsh

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  ▼a  378.1/7344678
  ▼2  23

• 100

  ▼a  Waite, Brandon C.,
  ▼e  author.

• 245

  ▼a  Understanding and using social media on college campuses:
  ▼b  a practical guide for higher education professionals /:
  ▼c  Brandon C. Waite and Darren A. Wheeler.

• 264

  ▼a  Lanham :
  ▼b  Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc.,
  ▼c  [2016]

• 300

  ▼a  1 online resource.

• 336

  ▼a  text
  ▼b  txt
  ▼2  rdacontent

• 337

  ▼a  computer
  ▼b  n
  ▼2  rdamedia

• 338

  ▼a  online resource
  ▼b  nc
  ▼2  rdacarrier

• 504

  ▼a  Includes bibliographical references and index.

• 505

  ▼a  _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack

• 520

  ▼a  The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

• 588

  ▼a  Description based on print version record and CIP data provided by publisher; resource not viewed.

• 590

  ▼a  eBooks on EBSCOhost
  ▼b  All EBSCO eBooks

• 650

  ▼a  Internet in higher education.

• 650

  ▼a  Social media.

• 650

  ▼a  EDUCATION
  ▼x  Higher.
  ▼2  bisacsh

• 650

  ▼a  Internet in higher education.
  ▼2  fast
  ▼0  (OCoLC)fst00977253

• 650

  ▼a  Mass media in education.
  ▼2  fast
  ▼0  (OCoLC)fst01011397

• 650

  ▼a  Social media.
  ▼2  fast
  ▼0  (OCoLC)fst01741098

• 650

  ▼a  EDUCATION
  ▼x  Higher.

• 655

  ▼a  Electronic books.

• 655

  ▼a  Electronic books.
  ▼2  local

• 700

  ▼a  Wheeler, Darren A.,
  ▼d  1968-,
  ▼e  author.

• 776

  ▼i  Print version:
  ▼a  Waite, Brandon C., author.
  ▼t  Understanding and using social media on college campuses.
  ▼d  Lanham : Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016],
  ▼z  9781475826937
  ▼w  (DLC) 2016026359

• 856

  ▼u  http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335990

• 938

  ▼a  EBL - Ebook Library
  ▼b  EBLB
  ▼n  EBL4643640

• 938

  ▼a  EBSCOhost
  ▼b  EBSC
  ▼n  1335990

• 938

  ▼a  Ingram Digital eBook Collection
  ▼b  IDEB
  ▼n  cis34598739

• 938

  ▼a  YBP Library Services
  ▼b  YANK
  ▼n  13124611

• 990

  ▼a  강리원

• 991

  ▼a  eBook

• 994

  ▼a  92
  ▼b  KRKUC