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00623nam ac200217 k 4500
000000170230
20220101120000
ta
030623s2002 us 000 eng
▼a 007137549X
▼a 123456
▼c 123456
▼d 211070
▼l WM3466
▼a HF5415.1
▼a HF5415.1
▼b T45
▼a Gerard J,Tellis
▼a Will and Vision : how latecomers grow to dominate markets/
▼d Tellis,Gerard J;
▼e Golder,Peter N
▼a New York:
▼b McGraw-Hill,
▼c 2002.
▼a 340p.;
▼c 24cm.
▼a MARKETING
▼a United States
▼a BRAND Name Products
▼a Peter N,Golder
▼b US$27
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 007137549X |
| 분류기호 : | HF5415.1 |
| 개인저자 : | Gerard J,Tellis |
| 서명/저자사항 : | Will and Vision : how latecomers grow to dominate markets/ Tellis,Gerard J; Golder,Peter N |
| 발행사항 : | New York: McGraw-Hill, 2002. |
| 형태사항 : | 340p.; 24cm. |
| 개인저자 : | Peter N,Golder |
| 언어 | 영어 |
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HF1359 O11
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HD9708.5.F542 L897
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