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00577nam ac200217 k 4500
000000242489
20220101120000
ta
010731s1999 us 000 eng
▼a 0030248019
▼a 211070
▼c 211070
▼l WM0003032780
▼a HF5415.13
▼a HF5415.13
▼b M358
▼a Marketing Strategy/
▼d Ferrell,O C;
▼e Hartline,Michael D;
▼e Lucas,George H
▼a Fort Worth:
▼b Dryden Pr.,
▼c 1999.
▼a 407p.
▼a MARKETING
▼a STRATEGY
▼a Ferrell,O C
▼a Hartline,Michael D
▼a Lucas,George H
▼a 단행본
| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 0030248019 |
| 분류기호 : | HF5415.13 |
| 서명/저자사항 : | Marketing Strategy/ Ferrell,O C; Hartline,Michael D; Lucas,George H |
| 발행사항 : | Fort Worth: Dryden Pr., 1999. |
| 형태사항 : | 407p. |
| 개인저자 : | Ferrell,O C |
| 개인저자 : | Hartline,Michael D |
| 개인저자 : | Lucas,George H |
| 언어 | 영어 |
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