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• LDR

  00907camoa2200265Iu pc4

• 001

  000000289437

• 005

  20120926231022

• 008

  780922s1941 us ak b 001 eng

• 010

  ▼a  41008379 //r42

• 040

  ▼a  DLC
  ▼c  MST
  ▼d  SER

• 049

  ▼a  KMAL
  ▼l  AZ0000007145
  ▼c  2

• 082

  ▼a  659.1

• 090

  ▼a  659.1
  ▼b  K68a

• 100

  ▼a  Kleppner, Otto,
  ▼d  1899-.

• 245

  ▼a  Advertising procedure/
  ▼d  by Otto Kleppner.

• 250

  ▼a  3rd ed.

• 260

  ▼a  New York,:
  ▼b  Prentice-Hall, inc.,
  ▼c  1941.

• 300

  ▼a  xxi, 641 (i.e. 705) p. incl. illus., tables (1 fold.) diagrs., forms (1 fold.);
  ▼c  22 cm.

• 500

  ▼a  Includes sixty-four extra numbered pages.

• 500

  ▼a  "Portfolio of roughs and proofs" (7 fold. leaves) inserted at end.

• 500

  ▼a  "Twenty-first printing, April, 1941."

• 500

  ▼a  Includes index.

• 504

  ▼a  "Reading suggestions": p. 610-619.

• 650

  ▼a  Advertising.

• 653

  ▼a  ADVERTISING
  ▼a  PROCEDURE

• 991

  ▼a  단행본

• 090

  ▼a  659.1
  ▼b  K68a