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• LDR

  00887camoa2200253 u pc4

• 001

  000000289438

• 005

  20120926231023

• 008

  850806s1986 us a b 001 eng

• 010

  ▼a  85018864 //r872

• 015

  ▼a  GB88-17024

• 020

  ▼a  0195037022 (alk. paper)

• 040

  ▼a  DLC
  ▼c  DLC
  ▼d  m/c
  ▼d  UKM

• 049

  ▼a  KMAL
  ▼l  AZ0000135147

• 082

  ▼a  659.1
  ▼2  19

• 090

  ▼a  659.1
  ▼b  L82a

• 100

  ▼a  Lodish, Leonard M.

• 245

  ▼a  (The)advertising and promotion challenge:
  ▼b  vaguely right or precisely wrong?/
  ▼d  Leonard M. Lodish.

• 260

  ▼a  New York:
  ▼b  Oxford University Press,
  ▼c  1986.

• 300

  ▼a  xiii, 188 p.:
  ▼b  ill.;
  ▼c  22 cm.

• 440

  ▼a  Wharton executive library

• 504

  ▼a  Includes bibliographies and index.

• 650

  ▼a  Advertising.

• 650

  ▼a  Sales promotion.

• 653

  ▼a  THEADVERTISING
  ▼a  AND
  ▼a  PROMOTION
  ▼a  CHALLENGE
  ▼a  VAGUELY
  ▼a  RIGHT
  ▼a  OR
  ▼a  PRECISELY
  ▼a  WRONG
  ▼a  WHARTON
  ▼a  EXECUTIVE
  ▼a  LIBRARY

• 991

  ▼a  단행본

• 090

  ▼a  659.1
  ▼b  L82a