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• LDR

  01425camoa2200337 u pc3

• 001

  000000312568

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  20120927085540

• 008

  840626s1985 us a b 001 eng

• 010

  ▼a  84013172 //r892

• 020

  ▼a  0534033539

• 040

  ▼a  DLC
  ▼c  DLC

• 049

  ▼a  KMAL
  ▼l  AZ0000138759

• 082

  ▼a  791.4
  ▼2  19

• 090

  ▼a  791.4
  ▼b  Ea7b2

• 100

  ▼a  Eastman, Susan Tyler.

• 245

  ▼a  Broadcast/cable programming:
  ▼b  strategies and practices/
  ▼d  Susan Tyler Eastman, Sydney W. Head, Lewis Klein.

• 250

  ▼a  2nd ed.

• 260

  ▼a  Belmont, Calif.:
  ▼b  Wadsworth Pub. Co.,
  ▼c  1985.

• 300

  ▼a  xiv, 529 p.:
  ▼b  ill.;
  ▼c  25 cm.

• 440

  ▼a  Wadsworth series in mass communication

• 500

  ▼a  Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.

• 500

  ▼a  Includes indexes.

• 504

  ▼a  Bibliography: p. [485]-513.

• 650

  ▼a  Television programs
  ▼x  Planning.

• 650

  ▼a  Radio programs
  ▼x  Planning.

• 650

  ▼a  Cable television
  ▼x  Planning.

• 653

  ▼a  BROADCASTCABLE
  ▼a  PROGRAMMING
  ▼a  STRATEGIES
  ▼a  AND
  ▼a  PRACTICES
  ▼a  WADSWORTH
  ▼a  SERIES
  ▼a  IN
  ▼a  MASS
  ▼a  COMMUNICATION
  ▼a  BROADCAST
  ▼a  FOR
  ▼a  WINNING
  ▼a  TELEVISION
  ▼a  RADIO
  ▼a  AUDIENCES

• 700

  ▼a  Head, Sydney W,

• 700

  ▼a  Klein, Lewis,
  ▼d  1927-,

• 700

  ▼a  Eastman, Susan Tyler.
  ▼t  Broadcast programming, strategies for winning television and radio audiences,

• 740

  ▼a  Broadcast programming, strategies for winning television and radio audiences.

• 991

  ▼a  단행본

• 090

  ▼a  791.4
  ▼b  Ea7b2