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001
000000449772
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20160205155912
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151229s2008 nyua b 001 0 engd
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020
▼a 9780061353246
▼g 5199 -
035
▼a (KERIS)BIB000011244254
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040
▼a 211047
▼c 211047
▼d 211047 -
100
▼a Ariely, Dan.
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245
▼a Predictably irrational:
▼b the hidden forces that shape our decisions/
▼d Dan Ariely. -
250
▼a 1st ed.
-
260
▼a New York, NY:
▼b Harper,
▼c c2008. -
300
▼a xxii, 280 p.:
▼b ill.;
▼c 24 cm. -
504
▼a Includes bibliographical references and index.
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505
▼a 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?.
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767
▼t 상식 밖의 경제학 :.
▼d 서울 : 청림출판, 2008 -
990
▼a 오연희
▼b 오연희 -
991
▼a 단행본
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090
▼a 153.83
▼b Ar4p
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Predictably irrational : the hidden forces that shape our decisions / 1st ed
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9780061353246 |
| 개인저자 : | Ariely, Dan. |
| 서명/저자사항 : | Predictably irrational: the hidden forces that shape our decisions/ Dan Ariely. |
| 판사항 : | 1st ed. |
| 발행사항 : | New York, NY: Harper, c2008. |
| 형태사항 : | xxii, 280 p.: ill.; 24 cm. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?. |
| 분류기호 : | 153.83 |
| 언어 | 영어 |
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- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
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- 3. 기타 문의사항은 도서관에 문의 바랍니다.
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- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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