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LDR
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20191127200159
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191122s2019 us a b 001 0 engc
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020
▼a 9781544332345:
▼c US$106 -
035
▼a (KERIS)REF000018745384
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040
▼a 211047
▼c 211047
▼d 211047 -
100
▼a Hanson, Ralph E.
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245
▼a Mass communication:
▼b living in a media world/
▼d Ralph E. Hanson. -
250
▼a 7th Edition.
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260
▼a Los Angeles:
▼b Sage,
▼c 2019. -
300
▼a xxxiii, 493 p.:
▼b ill.(chiefly color);
▼c 28 cm. -
504
▼a Includes bibliographical references and index.
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505
▼a Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Books : the birth of the mass media -- Magazines : the power of words and images -- Newspapers and the news : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television : broadcast and beyond -- Online media : the internet, social media, and video games -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency -- Global media : communication around the world.
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520
▼a "Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the seventh edition of Mass Communication provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today"--
▼c Provided by publisher. -
650
▼a Mass media.
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650
▼a Communication.
-
990
▼a 황상민
-
991
▼a 단행본
-
090
▼a 302.23
▼b H19m7
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상세정보
Mass communication : living in a media world / 7th Edition
QR코드| 자료유형 : | 단행본 |
|---|---|
| ISBN : | 9781544332345: |
| 개인저자 : | Hanson, Ralph E. |
| 서명/저자사항 : | Mass communication: living in a media world/ Ralph E. Hanson. |
| 판사항 : | 7th Edition. |
| 발행사항 : | Los Angeles: Sage, 2019. |
| 형태사항 : | xxxiii, 493 p.: ill.(chiefly color); 28 cm. |
| 서지주기 : | Includes bibliographical references and index. |
| 내용주기 : | Living in a media world : an introduction to mass communication -- Mass communication effects : how society and media interact -- The media business : consolidation, globalization, and the long tail -- Books : the birth of the mass media -- Magazines : the power of words and images -- Newspapers and the news : reflection of a democratic society -- Audio : music and talk across media -- Movies : mass producing entertainment -- Television : broadcast and beyond -- Online media : the internet, social media, and video games -- Advertising : selling a message -- Public relations : interactions, relationships, and the news -- Media law : free speech and fairness -- Media ethics : truthfulness, fairness, and standards of decency -- Global media : communication around the world. |
| 요약 : | "Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the seventh edition of Mass Communication provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today"-- Provided by publisher. |
| 일반주제명 : | Mass media. -- |
| 일반주제명 : | Communication. -- |
| 분류기호 : | 302.23 |
| 언어 | 영어 |
예약
- 1. 예약현황은 홈페이지 로그인 후 예약 페이지에 확인 가능합니다.
- 2. 도착 통보된 예약자료 대출을 원하지 않는 경우에는 예약 현황에서 취소할 수 있습니다.
- 3. 기타 문의사항은 도서관에 문의 바랍니다.
무인예약대출
- 1. 무인예약대출 현황은 홈페이지 로그인 후 무인예약대출 페이지에 확인 가능합니다.
- 2. 무인예약대출자료 대출을 원하지 않는 경우에는 무인예약대출 페이지에서 신청 또는 접수상태인 경우만 취소할 수 있습니다.
- 3. 희망대출일은 신청일로부터 최대 1주일 까지 가능합니다.
- 4. 희망대출일을 선택하지 않은 경우 대출대기 통보 후 1주일까지 기기에서 대출가능합니다.
- 5. 기타 문의사항은 도서관에 문의 바랍니다.
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